Knowledge hub

In 2011, Michael Dubin uploaded a comedic YouTube video introducing Dollar Shave Club, a subscription-based razor delivery service. Their tagline included an expletive, and the video quickly went viral, garnering millions of views within days.  What started as a humorous takeover of the overpriced razor market became a major disruptor. Dollar Shave Club’s direct-to-consumer (DTC) […]

San Francisco, known for the iconic Golden Gate Bridge and historic cable cars, may soon add driverless vehicles to its list of must-see attractions.  As one of the pioneering cities in testing autonomous vehicles (AVs), San Francisco offers a glimpse into the future of urban mobility.  Tourists and residents are beginning to experience the novelty […]

Kids today don’t know a world without smartphones and the internet. They are growing up in an age where entertainment and information are always at their fingertips, so it is no surprise they spend considerable time using technology daily.  Recent studies show kids influence certain purchasing decisions regarding entertainment, which makes this segment of kids […]

Have you ever considered having a front-row seat at a major global music festival without leaving home? Thanks to live streaming, millions of viewers worldwide can have an immersive experience right from their living rooms.  These events signify a massive shift in how rapidly consumer habits are evolving. The rise of live streaming platforms such […]

Just a few decades ago, the evening news or the morning paper was most people’s primary information source. Today, in the age of smartphones and social media, how we consume news has radically transformed. According to a recent study, nearly 60% of US adults now get their news from social media, a stark contrast to […]

Chief Marketing Officers (CMOs) today face significant challenges. Marketing budgets have declined sharply, dropping from 11% of total company revenue before the pandemic to just 7.7% in 2024​​. This decrease is forcing CMOs to reassess their strategies and make difficult decisions about resource allocation. Simultaneously, the cost of digital marketing is rising. Platforms such as […]

Digital progress should not come at the expense of privacy and security. Privacy is not for sale; it is a valuable asset to protect. At a time when data breaches regularly make headlines and consumer privacy concerns are at an all-time high, data privacy has become even more complex.  According to a 2023 report from […]

India has crossed 800 million internet users, establishing itself as one of the largest online markets globally. This rapid digital growth can be primarily attributed to the Digital India initiative launched in 2015 by the Government of India. The initiative aims to propel India into a digitally empowered society and knowledge economy by enhancing online […]

The quest for meaningful customer data has become a high-stakes treasure hunt. Marketers find themselves at a crossroads as traditional data sources begin to dry up, thanks in part to growing consumer concerns over privacy and significant moves like Google’s phase-out of third-party cookies. Yet, amidst this shifting terrain lies a goldmine of data: the […]