Knowledge hub

Imagine walking into a store and being immediately drawn to a product because of its vibrant colours, the sound it makes, or even its unique texture. This is no accident; it results from meticulous sensory research, a process brands use to design products that meet and exceed consumer expectations on every sensory level. What is […]

The battle between short-term gains and long-term brand equity challenges even the most seasoned marketers. Traditionally, performance marketing and brand building have been seen at odds, with the former focused on immediate returns like clicks, sales, and leads and the latter on cultivating lasting relationships with consumers. However, as we delve deeper into the symbiotic […]

The rise of ad blockers has sparked a major revolution in digital advertising. Gone are the days when users passively accepted every pop-up, banner, and video ad thrown their way. Fed up with the constant barrage of intrusive advertisements, many have turned to ad blockers as a digital shield. This massive shift has thrown a […]

China’s retail sector emerged as a key driver of economic recovery post-Covid and has surpassed even the most optimistic forecasts. Based on the latest news, retail sales, which is an indicator of consumption, increased by 5.5%. Although it slowed down from a 7.4% rise in December, it still beat the expected 5.2% gain. During the […]

Singapore boasts an impressive internet penetration rate of 96.9%, making it one of the most connected countries in the world. This figure isn’t just a statistic; it’s a clear indication of the digital-first lifestyle that dominates this island nation. In a market where virtually every consumer interaction has some digital footprint, brands cannot afford to […]

The poignant memory of her grandmother reluctantly pushing away her favourite meals stayed with Shen Yiru long after her grandmother passed. Suffering from dementia, her grandmother was forced onto a pureed diet to manage her difficulty with swallowing. Despite the family’s efforts to blend various dishes into a palatable form, the unappealing appearance often led […]

Customer success teams are bombarded with unprecedented data about how their customers interact with products and services. Every minute, vast information streams are generated from multiple sources—social media feeds, business transactions, Internet of Things (IoT) devices, and more. This relentless influx, often called “information overload,” poses a significant challenge: how can we sift through, interpret, […]

Thailand, often celebrated as the “Land of Smiles,” is a nation where warmth and friendliness are as much a part of the culture as its vibrant street markets and stunning temples. This nickname, popularised by a tourism campaign in the 1980s, highlights the country’s welcoming spirit and subtly emphasises a profound understanding of service and […]

Navigating the future of retail requires a clear-eyed view of where we’ve been and where technology is taking us. Integrating advanced technology and changing consumer expectations are profoundly reshaping the shopping experience. This transformation isn’t just about flashy gadgets or novelty; it’s driven by data, efficiency, and a deeper understanding of consumer behaviour. First, consider […]

Have you ever wondered how Coca-Cola turned a simple beverage into a personalised social phenomenon with its “Share a Coke” campaign? Or how does your favourite meal delivery service create user-friendly designs, making it easy to order your next meal? And how does Liquid Death stand out in the crowded beverage market with its bold […]