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The Evolution of Kids’ Media Consumption Habits.

Kids today don’t know a world without smartphones and the internet. They are growing up in an age where entertainment and information are always at their fingertips, so it is no surprise they spend considerable time using technology daily.  Recent studies show kids influence certain purchasing decisions regarding entertainment, which makes this segment of kids […]

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How Live Streaming is Reshaping Media Consumption.

Have you ever considered having a front-row seat at a major global music festival without leaving home? Thanks to live streaming, millions of viewers worldwide can have an immersive experience right from their living rooms.  These events signify a massive shift in how rapidly consumer habits are evolving. The rise of live streaming platforms such […]

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How CMOs Can Drive Growth Amid Shrinking Budgets and Rising Costs.

Chief Marketing Officers (CMOs) today face significant challenges. Marketing budgets have declined sharply, dropping from 11% of total company revenue before the pandemic to just 7.7% in 2024​​. This decrease is forcing CMOs to reassess their strategies and make difficult decisions about resource allocation. Simultaneously, the cost of digital marketing is rising. Platforms such as […]

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Connecting with Digital India: Engaging Tech-Savvy Consumers.

India has crossed 800 million internet users, establishing itself as one of the largest online markets globally. This rapid digital growth can be primarily attributed to the Digital India initiative launched in 2015 by the Government of India. The initiative aims to propel India into a digitally empowered society and knowledge economy by enhancing online […]

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5 must-have principles for any customer experience strategy

How do you create customer delight? Our latest research sought to explore what matters to customers in 11 markets which match our international footprint: the UK, US, Singapore, Vietnam, Thailand, the Philippines, Japan, Indonesia, India and China and Hong Kong. As part of the research, we uncovered 5 must-have principles for any global customer experience […]

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What does it take to delight today’s customers?

What does it take to delight today’s customers? Our latest research sought to explore the factors that create truly exceptional customer experiences across 11 markets which match Kadence International’s global footprint: the UK, US, Singapore, Vietnam, Thailand, the Philippines, Japan, Indonesia, India and China and Hong Kong. Take a look at the infographic below to […]

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Identifying New Market Opportunities With Market Research.

Many groundbreaking business ideas are said to have originated on the back of a napkin or during a moment of clarity in the shower. Think about how Airbnb started with two friends renting out air mattresses in their apartment or how a trip to Italy inspired Starbucks. These stories are intriguing, but the true challenge […]