Knowledge hub

Imagine a market research team conducting a nationwide survey to determine consumer preferences for a new line of smart home devices. The survey is conducted over the phone using Computer-Assisted Telephone Interviewing (CATI). The system guides interviewers through a structured questionnaire that adapts to respondent answers, allowing for rich data collection. Project manager Alex monitors […]

Advertising isn’t what it used to be. Gone are the days when a simple billboard on the side of the road was enough to get people talking about your brand. Today, we’re dealing with a whole different beast: location-based advertising. It’s smart and strategic, and if done right, it sticks with your audience long after […]

The world is changing rapidly, and India is no exception. With its diverse consumer base, booming economy, and increasing digital penetration, the Indian market presents unique challenges and opportunities for market research. The traditional methods of gathering and analysing data are not enough anymore, especially with the massive amount of online information. This is where […]

Can you imagine waking up to the aroma of freshly brewed coffee without lifting a finger? Or receiving a reminder from your fridge to grab milk on your way home?  The Internet of Things (IoT) era has brought everyday objects to life in a connected world that transforms how we live our daily lives. And […]

The interplay between politics and economics is not a new concept. Still, its implications on consumer behaviour and business strategy have become increasingly pronounced in the globalised market of the 21st century.  Elections are not just about who gets to hold office; they reflect the public’s priorities, concerns, and values. These, in turn, inform the […]

The world of luxury products is always fascinating, but it’s not immune to economic unpredictability. While LVMH (Louis Vuitton Moët Hennessy) successfully grew revenue by 9% from the previous year in 2023,  Kering, a French-based multinational corporation that houses brands like Gucci, Balenciaga, Yves Saint Laurent, and Alexander McQueen in the French luxury group lost […]

Do you ever feel frustrated when you know your favourite beverage is available on the store’s shelf but not on your grocery app?  As a consumer packaged goods (CPG) brand, providing a seamless shopping experience can be challenging, but today’s shoppers expect it to be similar both online and in-store. Let’s say you’re an innovative […]

Dan Kahneman, Nobel Prize winner in economics, once said, “No one ever made a decision because of a number. They need a story.” This statement is particularly true in market research. When faced with an overwhelming amount of data, it can be challenging to know where to start. However, by turning that data into a […]

Let’s talk about how finance is changing, and it’s changing fast. Thanks to tech and what we all want from our money, the way we handle it—from saving to spending—is nothing like it used to be. This isn’t just happening in one place; it’s a global shift. We’re moving money, paying for things, and investing […]