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southeast-asia-youth
Blog

The Rising Power of Young Buyers in Southeast Asia.

Along the coast of Laguna in the Philippines, Anna, a 17-year-old student, begins her day long before sunrise to work on her small online business, a venture that started as a hobby but has grown into something promising.  Anna’s family has been farmers for generations. Still, with access to the internet,  digital tools, and e-commerce […]

millennials-in-2024
Blog

The Millennial Metamorphosis: What Matters to Them in 2024.

In the brisk, bustling streets of Tokyo, a group of professionals make their way into a sleek, minimalist coffee shop. They’re not here for the millennial pink décor or even the famed avocado toast. Instead, they’re after a new kind of luxury: ethically sourced coffee, a quiet space for remote work, and the latest in […]

Singapore-silver-economy
Blog

How to Perform Insightful Secondary Market Research.

Making decisions without data is like navigating without a compass. That’s where secondary market research steps in. It’s not just a backup plan; it’s a smart strategy for any brand looking to get ahead. Think of it as the detective work behind the scenes, using existing data to piece together the market puzzle. While primary […]

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adjacent-market-research
Blog

The Essential Guide to Adjacent Market Strategy.

Brands today face a whirlwind of challenges, from the rapid pace of technological change and global uncertainties to the squeeze of rising inflation. It’s a tricky time, making us wonder if now’s the right moment for companies to dive into new or related business areas. The secret for brand leaders looking to grow is to […]

Blog

Speak to Shop and the Surge of Voice Commerce.

“Alexa, should we invest in voice technology?” The chase for ease and convenience shapes how we shop today, transforming retail. The rise of voice commerce or voice shopping is at the centre of this change. We’re moving toward a world where buying things is as simple and quick as saying what we want out loud. […]

new-product-develoment-research
Blog

A Market Research Guide to Navigating the Thrill of New Product Development.

A tech company buzzes with anticipation over a groundbreaking product idea promising to redefine its market. Behind the scenes, excitement unites teams across departments, from engineering drafting the first blueprints to marketing strategising the big reveal. There’s a palpable energy as developers discuss potential features, designers brainstorm aesthetics, and sales teams forecast demand.  Nothing energises […]

mobile-first surveys
Blog

How Mobile-First Surveys Are Transforming Global Market Research.

In just a few years, mobile-first smart surveys have revolutionised market research — making it easier for brands to uncover consumer trends in real-time. Gone are the days of door-to-door and mailed questionnaires; we’ve transitioned to online polls and mobile-first smart surveys. This evolution mirrors the shift in consumer behavior, with over 5.31 billion unique […]

Blog

Conversational AI’s Role in Uncovering Multicultural Insights.

Imagine standing on a bustling, urban street corner where different cultures collide. The air is filled with the aroma of exotic foods, and people speaking various languages are all around. For a market researcher specializing in multicultural markets, this vibrant setting is real, where every interaction, every purchase, and every decision made by individuals from […]

Blog

Elevating Market Research Insights Through Visual Communication.

Strategic decision-making based on data is key to achieving competitive advantage in global business. Yet, the journey from raw data to actionable insight is often fraught with challenges, especially when ensuring these insights resonate with and engage key organisational stakeholders.  Drawing from my experience working with brands across various industries, I’ve observed a common hurdle: […]