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Step into the world of Karlo Angelo Lazaro, the dynamic Project Manager at Kadence International’s Philippines office. With a career marked by evolution and resilience, Karlo brings a unique blend of experience and passion to market research.  From navigating the intricacies of data analysis to leading groundbreaking projects, his journey shows the transformative power of […]

In the heart of Southeast Asia lies the Philippines, a nation where purchasing decisions are as vibrant and complex as its archipelago of over 7,000 islands. Home to over 100 million people, this market is shaped by a unique blend of cultural depth, economic growth, and technological integration, where traditional and modern shopping habits intertwine.  […]

Step into the world of Karlo Angelo Lazaro, the dynamic Project Manager at Kadence International’s Philippines office. With a career marked by evolution and resilience, Karlo brings a unique blend of experience and passion to market research.  From navigating the intricacies of data analysis to leading groundbreaking projects, his journey shows the transformative power of […]

There is a new kid on the financial block. Neobanks are brand new players challenging traditional banking models that have dominated for decades. Defined as digital-only, mobile-first financial institutions, neobanks are disrupting the banking scene with their innovative approaches to financial services.  Understanding Neobanks Neobanks, challenger banks, or digital banks are financial institutions that operate […]

Gen Z and Alphas, born between the mid-1990s and the early 2010s, are wielding unprecedented influence over market trends, challenging legacy beauty brands to rethink their strategies and embrace a new era of authenticity and purpose. Latest findings spotlight Gen Z as a powerhouse in the US economy, pouring a whopping $143 billion into the […]

Southeast Asia has emerged as a global frontrunner in fintech adoption, setting the stage for a transformative shift in the region’s financial services.  The trend can be attributed to various factors, including a sizable, tech-savvy population, burgeoning e-commerce and digital payments ecosystems, widespread mobile internet connectivity, and proactive government support. These elements have propelled Southeast […]

Thailand, a key player in the global automotive industry and the 10th largest auto manufacturing economy, is making significant strides in its electric vehicle (EV) sector.  Thailand’s EV market is expected to experience an annual growth rate (CAGR 2024-2028) of 5.06%, resulting in a projected market volume of US$1,344.0m by 2028. Based on a Reuters […]

Our latest market research study, The Green Brand, offers key insights into how eco-conscious adults view and respond to sustainability across major global regions. This research is a must-read for brands looking to tap into the growing interest in environmental responsibility. Who We Studied We focused on adults aged 18 and up in key areas: […]

Vietnam is experiencing the peak of its demographic dividend, boasting a sizable youthful population —the driving force behind its consumer class. McKinsey & Company forecasts an additional 36 million individuals joining the consuming class by 2030, signalling a surge in disposable income and purchasing power. Projections indicate that more than half of Vietnam’s population will […]

Consider this: A recent study revealed that marketing leaders utilise only 58% of their available data when making decisions. This statistic highlights the abundance of data and underscores a critical conundrum – the gap between data collection and data utilisation. In a world awash with information, the real challenge lies not in acquiring more data […]