価格調査.

商品またはサービスに対する最適な価格帯を検討します。

消費者が新製品や新サービスにどのような価値を位置づけるかは判断が難しい場合があります。価格調査によるNPDサイクルに沿って、最適な価格を戦略的に絞り込むことができます。

当社の一連の価格設定に関するテクニックは、幅広い価格設定のしきい値を提供する開発の初期段階、製品の価格の伸縮性の設定から本格的発売、そして市場進出までのプロセス全般にわたって機能するように設計されています。

価格設定が与えるブランドへのインパクト、消費者の商品やサービスと価格を比較し、それに対するトレードオフ、または許容範囲内の価格体系パラメータを見つける場合でも、当社には役立つツールとテクニックがあります。

この調査が貴社のビジネスに与えるインパクト

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競争力ある価格戦略の策定

競争下のマーケットの中で、製品の価格設定をテストすることで、さまざまな価格帯を検証しながら、競合他社に対し、市場シェアにどのような影響を与えるか考察することができます。

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収益と利回りの決定

当社の分析技術は、多様な価格帯での予想収益率をプロットすることができるため、新製品の発売による全体的な利益を計算し、戦略を練ることができます。

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多種多様な機能に着目した価値への理解

製品とサービスのバンドルをテストすることで、消費者がさまざまな機能に着目した相対的な価値を特定します。これにより、最適な価格帯での販売を促進するベストなコンビネーションを実現します。

当社の顧客

事例を見る
Samsung
Panasonic
Mitsubishi
Mars
Arla
Discovery Networks Asia Pacific

データとインサイトのグローバルブティックについて

当社のグローバルなフットプリントは、国際市場調査における信頼なるパートナーとなっています。私たちは、オフィスネットワークの内外すべての定性的および定量的方法論を提供します。

私たちがサービスを提供するセクター

市場調査のビジネスに25年以上携わってきた当社は、さまざまな分野で豊富な経験と深い知識を持っています。

私たちは、お客様の目的を達成するための最適なアプローチを設計すべくサポートします。

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Customised Research Approaches for Agriculture

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Agriculture Market Research

Agriculture market research provides a comprehensive understanding of the trends, behaviours, and competitive landscape in the agricultural industry. Our research methodologies help you gain insights into market conditions, consumer preferences, and emerging opportunities. By leveraging this data, we help you make informed decisions that drive your business’s success in the agriculture sector.

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Market Research for Agriculture

Our market research for agriculture goes beyond just consumer insights. We provide a comprehensive analysis of market trends, environmental influences, and the competitive landscape. By understanding where the market is heading, you can make informed decisions about product development, pricing strategies, and marketing approaches, ensuring your business stays ahead of the curve.

Consumer Behaviour Analysis in Agriculture

Understanding consumer behaviour is crucial for any agricultural business. We analyse how consumers make purchasing decisions, what drives their loyalty, and how external factors such as seasonality, economic conditions, and sustainability trends influence buying habits. This data helps shape product offerings, personalise marketing efforts, and improve customer retention strategies.

Competitor Analysis and Benchmarking

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Supply Chain and Distribution Research

Understanding the complexities of the agricultural supply chain is critical for success. We conduct in-depth research into distribution networks, logistics, and supplier relationships to ensure that your products reach the market efficiently. By analysing supply chain performance, identifying bottlenecks, and assessing distribution strategies, we help you optimise your processes, reduce costs, and improve overall supply chain efficiency.

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