Knowledge hub

As Zillennials—born between 1992 and 1998—enter their prime spending years, their influence on the retail landscape is becoming impossible to ignore.  Positioned at the intersection of Millennials and Gen Z, this micro-generation embodies a unique mix of traits that distinguishes them from both. They grew up with early digital experiences like Millennials. Still, they matured […]

“Data is the new oil,” as coined by Clive Humby, highlights how data, much like oil, has become a valuable resource that fuels modern economies.  According to Harvard Business Review, by 2025, global data creation is projected to reach 175 zettabytes, driven largely by consumers’ increasing digital interactions. For retailers and brands, shopper data has […]

The cost-of-living crisis in the UK has emerged as a significant challenge, impacting the daily lives and prospects of countless individuals.  Our latest report delves into this pressing issue, revealing the struggles the UK population faces, their coping mechanisms, and their perceptions of government initiatives.  But there’s more to this story. Download our full report […]

The fast food industry, an integral part of American culture, has long been synonymous with convenience, affordability, and global influence. Known as the birthplace of iconic staples like the hamburger, cheeseburger, and southern fried chicken, the United States has exported its fast food brands worldwide.  From McDonald’s and Burger King to KFC and Five Guys, […]

In the not-so-distant past, department stores were the crown jewels of retail, sprawling multi-story spaces that offered everything from fashion to home goods under one roof. They were more than just places to shop; they were social hubs where families spent weekends and holiday traditions were built. In cities like New York, London, Tokyo, and […]

In the Philippines, increasing environmental consciousness has spurred individuals and corporations to actively seek ways to reduce their carbon footprint. A significant step toward a greener future involves embracing reusable alternatives for daily essentials. Walking into a bustling coffee shop, you might notice customers with their reusable mugs and insulated tumblers, encouraged by discounts and […]

Chocolate is a multi-billion dollar industry, with global sales projected to reach approximately $127.9 billion in 2024​. Our team at Kadence International researched the diverse preferences for chocolate across the APAC region, focusing on countries like Singapore, Thailand, India, Indonesia, Malaysia, Japan, Taiwan, China, and Australia. Taste: The Universal Priority Unsurprisingly, taste is the top […]

Conducting online research in the Philippines presents unique opportunities and challenges. The country has one of the highest rates of internet and social media usage globally. According to the Digital 2023 report by We Are Social and Hootsuite, Filipinos spend an average of 9 hours and 14 minutes online daily, maintaining their position among the […]

Big data has revolutionised the way marketers understand and engage with their customers. Digital technology has made it easier to gather vast amounts of data from various sources such as social media, e-commerce platforms, and mobile apps.  This data is invaluable for targeting customers with unprecedented accuracy and efficiency. By analysing online searches, reading patterns, […]

Japanese food culture, known for its emphasis on seasonality and freshness, has a deep-rooted tradition called “shun” (旬). This tradition ensures optimal flavour and nutrition, shaping Japanese cuisine from everyday meals to elaborate kaiseki dining. Reflecting these values, our “Food Survey (2024)” by our sister company, Cross Marketing Inc., offers a contemporary snapshot of Japanese […]