Knowledge hub

Imagine a tech company trying to sell its latest software to a large corporation. The sales team faces a maze of decision-makers: Without a clear understanding of each stakeholder’s needs and motivations, the pitch quickly falls flat, and the deal slips away. This is where personas come into play. Developing detailed personas is crucial in […]

Brands often stumble by failing to understand the unique preferences of different markets. A campaign that soars in one region can completely miss the mark in another. This challenge underscores the need for global brands to craft market-specific personas. Accurate market-specific personas enable brands to connect more deeply with their audiences, driving engagement and loyalty. […]

Imagine discovering a marketing strategy that identifies the most effective advertising channels and maximises spending. This is a reality for brands that move beyond viewing their advertising efforts in isolation. Traditionally, companies have evaluated the impact of TV, print, radio, and online ads separately, with each channel measured independently for its contribution to sales. However, […]

Imagine a world where shedding those stubborn pounds no longer requires hours at the gym or strict dieting. This isn’t science fiction—it’s happening now thanks to groundbreaking weight loss drugs like Ozempic and Wegovy. These medications, originally developed to treat diabetes, have shown remarkable results in helping people lose significant amounts of weight. For instance, […]

In the early mornings across modern farmlands, you’ll notice more than just the sunrise and dew on crops. These fields are alive with activity, but not just from traditional farming. Drones hover overhead, sensors dot the soil, and sophisticated data analytics work behind the scenes. This isn’t a scene from a futuristic novel; it’s the […]

Every marketer aims to better understand their customers—their preferences, pain points, and perspectives—to align products and services with their audience’s wants. While today’s marketers have access to more data than ever, many still struggle to turn that data into meaningful insights. How could this be? Despite the availability of extensive data, marketers often extract only […]

As brands compete to stay ahead of the curve, one thing is clear: understanding the consumer is key. Market research has long relied on in-depth interviews to uncover insights that other methods can’t match. However, a more specific method is telephone depth interviews (TDIs). These interviews are a game-changer for brands looking to connect with consumers […]

As you stroll through the bustling streets of Singapore, you’ll discover a culinary gem at every turn. This city-state is an interplay of flavors where food tells the story of a nation’s heritage, innovation, and community spirit. Singapore’s gastronomic scene mirrors its diverse culture, offering a palate-pleasing journey through its rich history and futuristic ambitions. […]

Imagine a classroom where each student’s learning experience is tailored to their unique needs and pace, where administrative tasks are streamlined through automation, and where data-driven insights inform curriculum development and teaching strategies. This scenario is becoming a reality as Artificial Intelligence enters educational systems worldwide. Integrating AI in education is no longer a futuristic […]