Knowledge hub

The polls have failed again, and as perhaps one of the most visible cases of market research, what does this mean for our industry?

The arrival of Covid-19 brought with it dramatic changes in food and drink purchase patterns. But which behaviours will stick and what are the longer term trends to watch in food and drink?

Since the onset of the pandemic we’ve been working with Bloomberg to understand the priorities, actions and attitudes of business decision makers across APAC. Take a look at the infographic for the key insights from our latest wave including: 69% of companies foresee adopting a hybrid model post-pandemic with a mix of in-office and work-from-home […]

Marketing textbooks are littered with examples of products or services which flopped when they hit the market.  Take Juicero, in which investors pumped a staggering $120 million – all for a wi-fi connected juice maker which nobody had indicated they wanted or needed. Perhaps unsurprisingly, it was scrapped within two years.  Or ESPN’s mobile phone […]

Before they reach the target market, products or services always start off as unproven ideas. But in order to avoid costly failures, businesses need to understand whether or not they’ll be a hit with consumers. Concept testing is the process of using qualitative or quantitative research in order to test your ideas ahead of launch. […]

So you have a number of exciting concept ideas but you’re not sure which to take into further development? This is where conducting online concept testing comes in. Online concept testing is the process of evaluating product ideas with consumers prior to their introduction to the market. It can include both quantitative and qualitative research, […]

What is a central location test? Essentially, it’s a way of carrying out product market research that’s done in a controlled environment, not in the participant’s home. In this way, it differs from methods like online surveys or online communities. Sometimes, central location tests are referred to as “hall tests”. The main reason to use […]

Every marketer knows the stat: 80% of new products fail. Or 90%. Or 95%. The precise number differs, but the story is always the same.  By anyone’s standards, those are daunting odds for businesses that want to innovate and stay ahead of the curve. How can companies buck the trend and increase their success rate? […]

What is concept testing? Essentially, it’s the process of getting your audience to evaluate or give feedback on an idea before releasing it to the public. It can be used for adverts, physical products, websites, landing pages, and more. Here are some of the main reasons to use concept testing: It’s a great way to […]

Last updated: 05/01/21 Our live tracker shows you where you can conduct face-to-face research, as well as the considerations you need to bear in mind. For those markets where face-to-face research is not possible just yet, online research is an effective alternative. This is an area where we have extensive experience. To help clients embrace […]