Knowledge hub

We partnered with our friends at Measure Protocol to take part in a first-of-its-kind trial to harness blockchain for market research. Watch the video to discover what we learnt about the potential for this new technology.

Head of Global Research and Strategy, Phil Steggals, shares his top tips on running workshops that translate research findings into business action.

Our latest research with Bloomberg sheds light on the views of business decision makers to explore the shift in business priorities as a result of the COVID-19 outbreak.

As we cope with the fallout of a global pandemic sectors are being reshaped. We take a look at the worlds of automotive, food and beverage, education, media and retail finance, exploring the short-term changes and longer term trends to watch.

How should you position your advertising as consumers emerge from lockdown with new expectations of brands and a different lens on marketing? In this report, we'll share the key learnings from our proprietary study, Brands Exposed, with over 4,000 consumers across the UK, US and 8 Asian markets.

In most countries across Asia, face-to-face has long been the dominant form of market research - and this is likely to be the case for some time to come. But in the wake of COVID-19, we've produced a best practice guide to equip our clients with the knowledge and tools to execute online projects successfully.

As opportunities for face-to-face research become more limited, many of our clients are asking us about online research. What methodologies are available? What are the use cases for each? To help, we’ve produced a best practice guide.

Insight professionals are coming under ever increasing pressure. As budgets shrink, our industry is being challenged to demonstrate the power that research brings. So how do you ensure that the research you commission moves your company to action, creating competitive advantage and growth for your business? Download our workshops guide.

Survey design is an important part of doing business and market research. Put simply, it refers to the process of creating surveys that get responses. This is important because it allows you to better understand the market and your customers, so you can make more data-driven decisions, and fix areas that are falling short. Done […]

What is conjoint analysis? It’s often lauded as an extremely effective way to gain detailed insights and conduct market research, but how does it work? Essentially, conjoint analysis is a way of measuring the value that customers place on a product’s features. It typically works via a survey, which looks something like this: Participants are […]