Knowledge hub

“Businesses that are solely focused on their product without understanding their customers will ultimately fail.” – Michael Seibel, CEO of Y Combinator. This quote highlights the importance of understanding your customers and their needs, which is why market research is critical for any successful business. In today’s rapidly changing and competitive marketplace, it’s not enough […]

Nearly 9 in 10 parents say their kids influence their purchase decisions. Recent studies have identified children as the most important influencers in making daily household shopping habits more environmentally responsible.  Climate activist Greta Thunberg also began her climate change journey when she persuaded her parents to adopt lifestyle choices that reduced their carbon footprint. […]

The USD 500 billion beauty and personal care industry encompasses everything from skincare and cosmetics to hair care and personal grooming. This lucrative industry has seen a significant surge in influencer marketing campaigns to reach its target audience. In fact, beauty brands are some of the most-followed and active accounts on social media.  According to […]

With the vast amounts of data available today, marketers need to apply human analysis to extract strategy from the data presented.  However, as pointed out by Fiona Lovatt, the Human Insights Director for Nutrition in Europe at the Coca-Cola Company, during a panel at the Market Research Society’s 2023 Insight Alchemy conference this month, the […]

With the proliferation of smartphones and tablets, it’s no surprise that more and more people are completing surveys on their mobile devices. But what does this mean for marketers, product managers, and market researchers?  In this article, we’ll explore how mobile devices have changed the survey landscape and why it’s crucial to design mobile-friendly surveys. […]

Are you tired of investing time, money, and resources to develop products that don’t resonate with your target audience? Have you ever launched a product that received little to no interest from the market? If so, you’re not alone.  Launching a successful product in today’s highly competitive market can be daunting. However, concept testing can […]

Have you ever found yourself hesitating before making a purchase? You may have been unsure about the quality of the product or whether you could afford it. Or maybe you were simply feeling uncertain about the future and didn’t want to commit to something that might not be a wise investment.  Whatever the reason, you’re […]

Did you know that, on average, shoppers spend just two seconds deciding whether to pick up a product or not? In that short amount of time, packaging has to grab their attention, communicate key information, and entice them to purchase. As a marketer, understanding the psychology behind the packaging is essential for capturing those fleeting […]

As a marketer, you’re constantly juggling multiple priorities. You need to develop compelling campaigns that resonate with your target audience, stay ahead of the competition, and demonstrate the value of your products or services. With so much to do, it can be tempting to skip the research phase and jump straight into execution mode. However, […]

Gamification, the use of game mechanics and design elements in non-game contexts, has become a popular strategy for encouraging healthy behaviours. By making healthy activities more engaging and fun, gamification has the potential to motivate individuals to adopt healthier lifestyles.  In recent years, many brands have embraced gamification to enhance consumer engagement and loyalty. This […]