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Why do consumers think updated and revised products are better?

The allure of new and improved products is undeniable. We constantly see updates and revised versions of our favourite products and wonder if and when we should buy the updated versions of products that already work for us.  The truth is that brands frequently release products as new and improved, and consumers feel compelled to […]

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AI in Market Research: Hope or Anxiety?

Microsoft recently made a substantial commitment to OpenAI’s ChatGPT —a chatbot released late last year, announcing its intent to invest $10 billion, while tech giant Google is scrambling to produce a rival for ChatGPT called Bard. Artificial Intelligence (AI) is advancing at a remarkable rate, raising several questions about the dangers and risks of an […]

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Competitive Analysis: Evaluating Your Place in the Market.

Sun Tzu once said, “Know thy self, know thy enemy. A thousand battles, a thousand victories.” While the quote from this ancient Chinese military strategist is about tactical warfare, it also highlights the importance of understanding your place in the market and the competition you face.  In today’s world of global e-commerce, where sales amounted […]

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People in Research Spotlight- Hassen Morad

Data visualisation analysts are crucial in helping organisations use and interpret data effectively. Using their technical and visual design skills, they can effectively transform complex data sets into easy-to-understand visuals that tell a powerful story.  Data visualisation specialists use graphs, charts, maps, and diagrams to communicate insights and provide decision-makers with the actionable information they […]

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The Importance of Packaging Design for Food and Beverage Products.

Packaging design plays a vital role in the success of food and beverage products. In today’s competitive marketplace, it’s not enough to simply have a quality product. Your packaging must also be designed to catch potential customers’ attention and communicate your product’s value in a matter of seconds. Effective packaging design can create a strong […]

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The Role of Social Media in Gen Z’s Purchasing Decisions. 

In the current digital marketing landscape, social media is one of the most powerful tools for marketers to engage with their target audience. For Gen Z consumers, social media is not just a means of communication but an integral part of their lifestyle, shaping their behaviour and influencing their purchasing decisions.  It’s crucial for brands […]

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Driving Growth in the Med-Tech Industry: The Power of Innovative Technology.

The year is 2033, and the field of medicine has changed significantly. Wearable med-tech devices are everywhere, providing real-time monitoring of patient health and enabling healthcare providers to detect potential issues before they become serious. Innovative technologies such as artificial intelligence and robotics are used to improve diagnosis, treatment, and patient outcomes. Welcome to the […]