Knowledge hub

In today’s fast-paced world, consumers are bombarded with messages from all directions. From social media ads to email campaigns and everything in between, it can be difficult for brands to stand out from the noise. One effective way to break through this clutter and connect with customers is through storytelling. When it comes to market […]

Field studies are crucial in providing brands with insights into customer behaviour, preferences, and attitudes. With the increasing accessibility of digital tools and mobile technology, conducting field studies has become more cost-effective than ever before. However, planning and executing a successful field study can still be challenging and requires careful consideration of various factors, such […]

Augmented Reality (AR) technology has revolutionised how brands approach marketing. AR allows brands to create immersive experiences seamlessly blending virtual and real worlds. This technology has opened up new opportunities for marketers to connect with their customers and create a more engaging and personalised experience.  AR is the future of marketing —it allows brands to […]

Marketers worldwide are drawn to the next big thing to help them optimise the ROI on their ad spend, and they are increasingly betting on data-driven ad targeting. So, naturally, marketing budgets in many countries are shifting to Connected TV or CTV. With a continued shift to streaming TV and the speed at which things […]

As we see the return of normalcy and tourism rebounding, our latest report, Navigating Emerging Trends in Global Travel and Tourism, closely examines the trends shaping the future of the travel industry. This report explores five global travel trends shaping the future of travel in 2023 and beyond.  The travel brand of the future is […]

In today’s hypercompetitive market, pricing and promotion optimisation have become crucial for brands’ success. With the rise of price-sensitive consumers, companies must find ways to offer value without sacrificing profit margins. And that’s where data analytics comes in! According to a recent study, companies that use data analytics to optimise pricing and promotions see an […]

If you could understand and influence human emotion, could you use this ability to increase sales and identify the most compelling advertisements, the perfect price point, or the most flawless product mix?  While advertisers, psychologists, and salespeople have understood this connection for years, only a few have been able to use it to their advantage. […]

Contextual advertising is quickly becoming the go-to solution for a cookieless world.  With the evolution of technology, consumers have been exposed to various online ads, including banner and video ads. These ads have been either contextual —based on the content of a web page, or behavioural —served to a consumer based on their web-browsing behaviour. […]

The world is constantly changing, and the way we travel is no exception. From horse-drawn carriages to supersonic jets, the transportation industry has seen incredible innovation and evolution over the years. And with the rise of new technologies, emerging travel trends, and a growing focus on sustainability, the future of travel looks brighter and more […]

Once commonly perceived as twenty-somethings backpacking from one hostel to another, looking for a spot to plug in their laptops, the meaning of digital nomads today is not quite the same as it used to be.  Due to the rise of flexible work arrangements, a new breed of digital nomads has emerged, one that merges […]