市場規模の決定.

既存または新規市場における販売機会の規模の理解と分析

成功するための成長戦略を立てるには、特定の市場がどれくらいの規模になるのか、そして、その中でどれだけの利益を獲得できるのかを理解する必要があります。

市場規模に関する調査に、同じものは決してありません。当社は企業と提携して、最新かつ最も正確な企業情報に基づいたオーダーメイドのアプローチを開発し、貴社があらゆる戦略の ROIを理解・分析できるよう手助けします。

既存文献の見直し、机上調査、主要なオピニオンリーダーへのインタビュー、デジタルおよび現場でのデータ収集を組み合わせることにより、分析用の豊富なデータバンクを構築します。
このため、以下の特定に役立ちます。

市場全体の規模 (Total Addressable Market–TAM)について。
自社が関わる市場において、どれだけ需要があるか(提供可能な市場–SAM)?
現実的に達成できるSAMの割合 (Serviceable Obtainable Market-SOM)について。
SOMを正確に確立することが、最も信頼性の高い戦略の実現につながります。そのため、貴社と緊密に連携して、能力 (販売ネットワーク、価格設定モデル、リピート購入のポテンシャルなど) を分析し、貴社のビジネスのポテンシャルを算出します。

市場規模の調査がビジネスに与える効果

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自信を持って新しい市場に参入できます。

新しい市場や領域への参入に多大な資源を割り当てる前に、販売のポテンシャルを確立することで、成功へ導いてくれることとなるビジネス プランを作成することできます。

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製品の発売を成功させます。

新製品の開発やイノベーションには多額の費用がかかります。どのコンセプトや属性が最も売れる可能性が高いかを立証することで、研究開発費を削減しプロセスをより効率的に進めることができます。

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競争の仕組みを理解していきましょう。

市場の規模と競合他社が占めるシェアを確立することで、貴社がリードしているのか、それともそうでないのかを特定することができます。

当社の顧客

事例を見る
Samsung
Panasonic
Mitsubishi
Mars
Arla
Discovery Networks Asia Pacific

データとインサイトのグローバルブティックについて

当社のグローバルなフットプリントは、国際市場調査における信頼なるパートナーとなっています。私たちは、オフィスネットワークの内外すべての定性的および定量的方法論を提供します。

私たちがサービスを提供するセクター

With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.

We bring this to bear to design the very best approach to meet your objectives.

Why Choose Kadence for Your Agriculture Market Research?

Choosing the right agency for agriculture market research goes beyond data collection—it’s about gaining deep insights that drive informed decisions and better business outcomes. Whether you’re exploring new farming techniques, refining your product offerings, or analysing market trends, Kadence delivers insights that help you stay ahead in the competitive agriculture sector.

With over 30 years of experience in market research, Kadence is a trusted name in the field. We understand the complexities of the agriculture sector, where market conditions, consumer demands, and environmental factors continually evolve. Our research is designed to provide actionable insights that matter to your business, ensuring you can confidently make decisions that drive growth.

You’ll work directly with experienced researchers who specialise in agriculture market research. We don’t just provide data; we work closely with you to ensure clarity, alignment, and strategic direction. From day one, we immerse ourselves in your business, understanding your goals and challenges, so you receive not just insights but clear, actionable recommendations.

Customised Research Approaches for Agriculture

At Kadence, we understand that the agriculture sector is dynamic and constantly evolving. Our approach to market research is designed to address the unique challenges of the industry, helping you stay ahead of trends and market demands. We focus on delivering actionable insights that provide a clear path forward for your business, no matter your research goals. These methods include:

Agriculture Market Research

Agriculture market research provides a comprehensive understanding of the trends, behaviours, and competitive landscape in the agricultural industry. Our research methodologies help you gain insights into market conditions, consumer preferences, and emerging opportunities. By leveraging this data, we help you make informed decisions that drive your business’s success in the agriculture sector.

Product Research for Agriculture

Knowing which products will resonate with your target audience is critical in agriculture. Our product research dives into consumer needs, preferences, and expectations, guiding you to optimise your product offerings, improve features, and increase sales. We help you determine what makes a product attractive to farmers, suppliers, and consumers, ensuring it stands out in a competitive market.

Market Research for Agriculture

Our market research for agriculture goes beyond just consumer insights. We provide a comprehensive analysis of market trends, environmental influences, and the competitive landscape. By understanding where the market is heading, you can make informed decisions about product development, pricing strategies, and marketing approaches, ensuring your business stays ahead of the curve.

Consumer Behaviour Analysis in Agriculture

Understanding consumer behaviour is crucial for any agricultural business. We analyse how consumers make purchasing decisions, what drives their loyalty, and how external factors such as seasonality, economic conditions, and sustainability trends influence buying habits. This data helps shape product offerings, personalise marketing efforts, and improve customer retention strategies.

Competitor Analysis and Benchmarking

In a competitive agriculture market, understanding your competitors is key. Our research includes in-depth competitor analysis to help you assess your position in the market. We benchmark your performance against key competitors, identify gaps in your product offerings, and highlight areas where you can gain a competitive edge.

Supply Chain and Distribution Research

Understanding the complexities of the agricultural supply chain is critical for success. We conduct in-depth research into distribution networks, logistics, and supplier relationships to ensure that your products reach the market efficiently. By analysing supply chain performance, identifying bottlenecks, and assessing distribution strategies, we help you optimise your processes, reduce costs, and improve overall supply chain efficiency.

Ready to Make Smarter Decisions for Your Agriculture Business?

Request a quote today. Let us help you unlock new possibilities and guide your business with valuable agriculture market research insights. Whether it’s agriculture market research, product research for agriculture, or in-depth analysis of your industry, Kadence is here to support your goals.

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