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Every shopper embarks upon a journey when purchasing desired goods or services. That journey can differ dramatically among various types of audiences. On the other hand, certain aspects of the shopper’s journey are similar, regardless of the product or service involved. This is where organizations can benefit dramatically by mapping the customer journey. A comprehensive […]

Market research is an essential activity for companies of all kinds. When entering a new local market or category, it’s crucial to do as much research as possible in a multitude of areas to ensure you’re as prepared as possible to launch a successful entry with minimal risk. When entering an international market, market research […]

Considering expanding into an overseas market? If so, you’ll need to do international market research, and there are many different methods involved. The difference between good and bad market research can make the difference between the success and failure of your product, and this is even more true when launching in foreign markets. All the […]

One of the most important tasks for any business is making sure your customers are satisfied. Without customers, your business is nothing, and dissatisfied customers are unlikely to stay customers for long. There are many ways to measure how satisfied your customers are with your current products, service, and brand. This article will take a […]

The market research industry in India is thriving, but it is not without its’ own challenges and complexities. Size of the Market Research industry in India According to Statista, the size of the market research industry globally is around US$74 billion, with more than half (US$47 billion) coming from within the U.S. At roughly Rs.1500 […]

Download the summary of our latest report The pandemic has led to irreversible changes in consumer behavior. As consumers stayed home for the better part of 2020, they have formed a new set of preferences, habits, and F&B expectations.  Today, what consumers are looking for from the food and beverage industry is very different from […]

It’s never been more important to gain an understanding of your market. This is how to write a market research report for a new product launch.

As the global food packaging market grows it’s never been more important for businesses to get food packaging right. Here’s how to get the most out of your packaging.

Understanding your customers is key to business success. Learn how to make your products or services meet customer pain points along the customer journey. Customers make or break businesses. Companies that meet buyers’ needs are more profitable, while those that don’t will lose buyers and may fail. Even so, some businesses pay little to no […]

Today, and perhaps in 2022 and beyond, what consumers are looking for from the food and beverage industry is very different to pre-pandemic times. New preferences and habits have formed, and so have the expectations within food and beverages. This report examines the trends that will shape the food and beverage industry in 2022 and beyond.