Concept validation.
Understand how your offering performs with consumers so you can optimise it before launch.
To ensure products and services are both appealing and relevant to your target audience, understanding consumer reactions is key.
Concept validation allows you to build a detailed understanding of how your current and target customers feel about the core aspects of your offering before it’s launched in-market.
Using a range of qualitative and / or quantitative techniques, we can help brands understand appeal at an overall level, as well as identifying particular aspects to improve further. This can take the form of a simple or detailed online survey, an online community or a programme of focus groups.
We’ll help you understand what’s resonating with consumers, what’s falling flat and most importantly, why this is the case. By digging into these areas with consumers, we can help you understand how to optimise your concept so that it is a hit with its target audience. By helping you to focus in on the areas that matter most and to get these right ahead of the launch, we’re able to set your product or service up for success.
The impact concept validation can have on your business:
Identify the key areas for development
Understanding what consumers like or dislike about your product or service will allow you to prioritise the areas that need to be optimised before launch.
Develop market-leading products and services
Understanding likes and dislikes is just the first step. The validation process also identifies how to address the key issues, helping you to refine your product or service so that it meets consumer needs.
Create clarity in your communications
Getting consumers’ views on your product and services will help you to develop a clear value proposition so you can talk about your offering in a way that resonates with your target audience.
Our customers
View all case studies
Creating an education and career exploration tool to wow teens with American Student Assistance
Kadence partnered with American Student Assistance (ASA) to create a research program to inform the development of their exploration tool, Futurescape.
Embedding a customer-centric culture to inform all areas of business strategy for Havells
An ongoing customer understanding programme has helped Havells understand emerging needs, trends and competitor perceptions amongst its customers across various categories.
Understanding the elements of value driving recommendations for Panasonic
Interviews with consumers have helped Panasonic determine NPS scores and benchmark themselves against the competition.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
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Download the guide now
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How to use online concept testing to evaluate new ideas
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Sectors we serve
With over 25 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell
Performance Marketing & Analytics DirectorWe’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
The team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore
Corporate Communications / Public RelationsI have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery
Head of InsightsKadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone
Sales & Marketing
Vital Strategies
Customer Intelligence Director