Our sector expertise

Ash Awasthi Advertising Agency Market Research Lead

We work with advertising agencies to help them maximise the impact of their campaigns.

By marrying our expertise in market research with your creative capabilities, we can help you develop ads that cut through and deliver value for your clients. We can support you at the start of the process, unearthing the core human truths needed to inspire great creative. We can also test ads prior to launch, helping to refine campaigns so that they resonate with your client’s target audience and deliver against their objectives. Finally, post launch, we can help in evaluating overall ad performance, pinpointing opportunities for your clients to increase the impact of their marketing spend.

Our experience in this space is vast. We’ve helped ad agencies get closer to their target audiences and test ads across multiple markets – and with various audiences – from farmers to vets to investors.

Cindi Collett Agriculture Market Research Lead

We help agricultural businesses get closer to their customers so that they can design products and communications that meet their needs.

We have a wealth of expertise in agriculture market research having conducted research with farmers and growers across Europe, the US and Asia. Thanks to our deep sector understanding, we understand how to design studies to secure the participation of these groups and are able to build the rapport  needed to uncover rich insights. What’s more, we’re able to reach other audiences in the sector beyond end customers, including dietitians and industry experts, to provide a valuable input to product development. 

In our many years’ working in the sector, we’ve helped organisations with a range of challenges. We’ve brought a brand closer to its target audience of cut flower growers. We’ve explored the drivers and barriers to tractor purchases. And we’ve tested a range of agricultural products from farmers’ tools to crop protection products.

Amy Lo Animal Health Market Research Lead

We apply our expertise in animal health market research to drive insight-led action across a breadth of categories and a range of business challenges. We have direct access to vets through our in-house vet panel spanning several countries as well as extensive experience conducting in-depth research with pet owners.

Over the years we have worked some of the biggest animal health companies and pet food brands, forming long-term partnerships to provide animal health market research that shapes business strategy and drives more customer-centric thinking. In this time, we’ve conducted research across a broad range of categories including parasiticides, vaccines, ear infections and specialised pet food, building up strong knowledge of customer behaviour and attitudes within these areas. By unearthing high quality insights and running workshops that empower teams, we help animal health companies identify high value market opportunities and optimise their marketing and communication strategies to drive brand growth.

Bianca Abulafia Automotive Market Research Lead

We support automotive brands at every stage of the vehicle development cycle, harnessing insight to help clients understand their customers and their model needs.

Our team has worked with some of the biggest names in the industry – and helped them navigate some of their toughest challenges, as well as supporting them with day-to-day projects like early buyer studies. We've future proofed businesses, by helping them understand how to appeal to a new generation of drivers. We’ve developed best-in-class voice assist solutions. And we’ve helped underperforming models reverse the trend in their cycle refresh.

Ellie Tehrani B2B Market Research Lead

We help organisations deepen their understanding of their B2B customers to shape their strategy around their needs.

We have a long heritage in B2B market research, having started life over 30 years ago as a B2B agency. As such, we’re experts at conducting research with hard-to-reach B2B audiences across the world. From CMOs and CFOs to miners and machinery dealers, you can trust us not just to track down the people you want to reach but to design a research approach that will help you gain rich insights that would otherwise go uncovered.

Our research powers thought leadership, business consultancy and strategy development for leading B2B organisations. For instance,  our work exploring the changing priorities of business decision makers in the face of COVID-19 has helped Bloomberg demonstrate its rich understanding of its B2B audience.

Ellie Tehrani Consumer Goods Market Research Lead

Launching or refining consumer products is a big endeavour. We support brands with consumer goods market research at every stage of the product development cycle, harnessing insight to help clients understand their customers and prospects to grow market share.

From Unilever to Arla to Mars our consumer packaged goods market research team has worked with some of the world’s biggest names to help them determine the winning concept, identify the right flavour / scent portfolio, uncover category unmet needs and pinpoint key targets.

Digo Alanda Ecommerce Market Research Lead

We work with local and multinational ecommerce players to help them optimise their sites and grow their businesses through powerful ecommerce market research.

We know that ecommerce businesses have troves of customer data. But this can only get you so far. That’s why our focus is on delivering new news. Through qualitative research, we can understand the motivations behind the behaviours on your site, as well as the unmet needs, to help you to optimise the customer experience. And by going beyond your own data, we can explore perceptions of competitors or new feature ideas, to extend your knowledge and help you stay ahead of the pack. We’ve worked on a range of projects in the ecommerce space, helping clients with everything from tapping into new product areas to understanding how to increase online purchases on a B2B ecommerce platform.

Ash Awasthi Financial Services Market Research Lead

We support financial services providers with market research to help them understand customer needs and assess the commercial viability of new products and services – for both B2C and B2B audiences.

Our team has worked with some of the biggest names in the industry – helping them navigate some of their toughest challenges, as well as supporting them with day-to-day projects like customer satisfaction. Our approach to financial services market research is designed to provide both breadth and depth of insights. In this way, we can help organisations truly understand the potential of their go-to-market offerings and diagnose how these can be improved to increase their market acquisition and retention potential.

Rupert Sinclair Food & Beverage Market Research Lead

We work with major food and drink brands supporting them with food and beverage market research that spans the product development cycle. From market landscaping and customer segmentation through to concept testing and product testing, we pride ourselves on our deep expertise in food and beverage market research.

From Unilever to Mars to Arla our food and beverage market research team have worked with some of the biggest names in the industry – and helped them navigate some of their toughest challenges.

We’ve delivered insight which has enabled our clients to launch successful new food and drink offerings. We’ve helped breathe life into ailing products and categories by adjusting messaging and pricing. We’ve helped our clients attract new audiences to existing products.

Bianca Abulafia Kids Market Research Lead

We help our clients to understand how children and young people are interacting with the world around them, supporting them in the development of new brands and concepts.

Our kids market research team has worked with some of the biggest kids brands across the globe, helping them to understand how tastes are changing, and how their brands can respond. The challenges kids brands face are broad and varied, and often require bespoke approaches to ensure we meet your objectives. From understanding how kids interact with and play with toys, to how they use stationary, our team of kids market research experts tailor their approach to your market and objectives, and have shared their knowledge of how these tools need to be adapted at conferences across the world.

Bianca Abulafia Media Market Research Lead

We help our clients to understand how audiences are interacting with media brands and the value of the content they are consuming. We support our clients not only in understanding current customer needs, but also how to grow audiences further. 

From Bloomberg to the Wall Street Journal our team has worked with some of the biggest media brands across the globe, helping them to build a deeper understanding of how to maximise the commercial value of their content, and to build deep and lasting relationships with audiences.

Our team of media experts have supported clients with a range of different challenges: from broadening the portfolio of platforms on offer, to testing audience appetite for new content and pricing structures.

Ellie Tehrani Technology Market Research Lead

We partner with the world’s most admired tech brands, providing rich insights to turbo charge their growth journey.

From our base in Silicon Valley and our offices around the world, we can support high growth tech brands at every stage of the product development cycle. By building rich customer and market understanding, we can spot new trends and opportunities for innovation. And by testing new ideas with consumers, we can help you design tech products and services that blow the competition out of the water. 

We’ve worked with some of the biggest names in tech, covering ecommerce, fintech and electronics. Our most recent projects have seen us help a US fintech break into the UK market, find opportunity areas for a new piece of wearable technology and hone new subscription packages before launch.

Janine Michalek Telecommunications Market Research Lead

We bring deep expertise in telecommunications market research. Over the years, we’ve conducted research across a broad spectrum of telecoms customers: from big corporates interested in data warehousing to SMBs concerned with basic IT functionality to end consumers interested in the latest offers and the best coverage and bundles.

Our telecommunications market research team has worked with some of the biggest names in the industry – and helped them navigate some of their toughest challenges, as well as supporting them with day-to-day projects like understanding how to differentiate their brand’s position on 5G.

We helped telco brands navigate the corporate buying journey to provide the technical reason to believe for IT professionals as well as the benefit/reward analysis for senior decision makers. And we’ve helped undertake complex choice modelling studies to identify the best bundle to attract consumers.