Ecommerce market research.
Improving performance for ecommerce brands
Digo Alanda
Ecommerce Market Research Lead
We work with local and multinational ecommerce players to help them optimise their sites and grow their businesses through powerful ecommerce market research.
We know that ecommerce businesses have troves of customer data. But this can only get you so far. That’s why our focus is on delivering new news. Through qualitative research, we can understand the motivations behind the behaviours on your site, as well as the unmet needs, to help you to optimise the customer experience. And by going beyond your own data, we can explore perceptions of competitors or new feature ideas, to extend your knowledge and help you stay ahead of the pack.
We’ve worked on a range of projects in the ecommerce space, helping clients with everything from tapping into new product areas to understanding how to increase online purchases on a B2B ecommerce platform.
Ecommerce market research services
Market understanding
Identify trends and market nuances to position your product or service for success
Customer understanding
Truly understand your customers’ needs and challenges to inform future strategy
Segmentation research
We design powerful segmentations to help you identify and appeal to the customers that will deliver most for your business
Customer satisfaction
Optimise customer interactions across different channels to minimise churn rate and grow your business
Concept testing
Identify the strongest concept(s) to take forward for further iteration and development
Ad testing research
Gain feedback in the early stages of creative development to improve ad effectiveness
Our mission is to raise the impact of research – and we’re delivering
Market Research Agency of the Year
Winner
— Agency of the Year Awards, 2019
Market Research Agency of the Year
Finalist
— Agency of the Year Awards, 2020
Market Research Supplier of the Year
Winner
— Marketing Research & Insight Excellence Awards – 2019
Global Agency of the Year
Highly Commended
— Market Research Society Awards, 2019
Best Training and Development
Highly Commended
— Market Research Society's Operations Awards, 2019
Best Data Collection (telephone)
Finalist
— Market Research Society's Operations Awards, 2019
Best Data Collection (face-to-face)
Finalist
— Market Research Society's Operations Awards – 2019
Developing a future-focused digital product strategy for Wall Street Journal
A mixed methodology approach helped Wall Street Journal understand how to position the brand for success in a rapidly changing world.
Establishing a pan-Asian Financial Health Index for GoBear
A collaborative and consultative qualitative & quantitative approach helped GoBear establish a Financial Health Index in key markets, thereby expanding its brand value beyond the current positioning.
Demonstrating the value of advertising on the Bloomberg platform
Neuroscience helped Bloomberg show that its advertising platform is a cut above the rest and delivers better outcomes for advertisers.
Understanding the elements of value driving recommendations for Panasonic
Interviews with consumers have helped Panasonic determine NPS scores and benchmark themselves against the competition.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
The Next Evolution in Online Retail
This report explores how online shopping continues to evolve, from the rise of mobile commerce and digital payment systems to the integration of AI-driven personalization. It highlights emerging trends like the ‘phygital’ retail experience and how global markets, especially in Asia, are leading the eCommerce revolution.
Download the report now
How Different Markets Measure Loyalty.
Imagine this: You’re a global brand with a Net Promoter Score (NPS) of 40 in the United States, but that same metric drops to 10 in Japan. Should you be concerned? This disparity isn’t just a statistical quirk—it’s a window into how culture and market dynamics shape customer loyalty. The Net Promoter Score hailed as […]
The Future of B2B Research.
B2B or business-to-business market research is no longer confined to traditional surveys and focus groups. Over the past few years, the field has undergone a significant transformation, driven by rapid technological advancements and the ever-changing needs of businesses. What was once a process reliant on historical data and broad trends has become a dynamic and […]
Zalphas: Navigating the Bridge Between Gen Z and Alpha.
Picture this: a 12-year-old toggling between a Roblox game, editing a TikTok video, and browsing the latest skincare trends. She asks her mother for Robux money, a limited-edition Stanley Cup she saw trending, a skincare fridge, and a trip to Korea to experience K-pop culture firsthand. This child represents the emerging Zalphas—those born between the […]
The Role of Packaging in Crafting the Perfect Unboxing Moment.
Over the past decade, unboxing has evolved from a quirky online trend into a vital marketing touchpoint. What was once simply about revealing a product is now a carefully crafted experience that can make or break a brand’s first impression. Once seen purely as functional, packaging has become an essential part of the consumer journey—one […]
Kadence were an excellent partner on this project; they took time to really understand our business challenges, and developed a research approach that would tackle the exam question from all directions. The impact of the work is still being felt now, several years later.
Customer Intelligence Director
Wall Street Journal
Customer Intelligence DirectorThe team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore
Corporate Communications / Public RelationsWe knew from the start that the inaugural GoBear Financial Health Index was going to need the right research partner to realise our vision. This team needed a curious mind, sharp analysis, as well as the willingness to roll up their sleeves and get hands on with us. Kadence International has proven to be that partner and the study’s success has exceeded my expectations. I am excited to see future iterations of the study with them by our side.
Vice President – Marketing
GoBear
Vice President – MarketingI have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery
Head of InsightsWe have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.
Head of Research
Bloomberg
Head of Research
Sales & Marketing
Vital Strategies