Discover why the top global brands trust Kadence
Trusted by
Our UK office
Kadence is one of the leading market research agencies in London. From our base in the capital, we conduct market research across the UK, Europe and the Middle East.
We partner with brands on full-service market research projects to help them get closer to customers and launch standout products and communications strategies. We can also work with organisations as a fieldwork partner, helping to reach the right respondents in any European market.
As one of Kadence International’s global offices, our team reflects our international outlook. Between us we speak 15 languages!
We are consistently recognised as one of the top market research agencies in London
Innovation of the Year
Finalist
— The AURAs, 2021
Market Research Agency of the Year
Winner – Gold
— Agency of the Year Awards, 2021
Consultant of the Year
Winner – Gold
— Agency of the Year Awards, 2021
Consultant of the Year
Winner
— Agency of the Year Awards, 2020
Market Research Agency of the Year
Finalist
— Agency of the Year Awards, 2020
Market Research Supplier of the Year
Winner
— Marketing Research & Insight Excellence Awards – 2019
Market Research Agency of the Year
Winner
— Agency of the Year Awards, 2019
Global Agency of the Year
Highly Commended
— Market Research Society Awards, 2019
Best Data Collection (face-to-face)
Finalist
— Market Research Society's Operations Awards – 2019
Best Data Collection (telephone)
Finalist
— Market Research Society's Operations Awards, 2019
Best Training and Development
Highly Commended
— Market Research Society's Operations Awards, 2019
ESOMAR Best Congress Paper
Winner
— ESOMAR, 2023
We are regarded as one of the best market research agencies in the United Kingdom, with clients coming to us with their toughest business challenges
Clients value our consultative approach and ability to turn insights into action. Most recently, we’ve supported organisations to answer questions such as:
- Will our new sustainable solution be a hit with consumers?
- Is there a market for our innovative new drink?
- How do we expand our presence in Europe? Where are the best opportunities for our business?
- What are the big challenges keeping CMOS awake at night?
- Which packaging concept should we launch?
- Is there scope to extend our brand into a new category?
Meet Our Senior Team
Cindi Collett
Specialist sectors B2B, B2C: CPG, Retail, Financial Services, and Healthcare Current location UKCindi is a seasoned market research professional with extensive experience in multiple market research disciplines. She has worked with clients from all over the globe in multiple sectors, including Food and Beverage, CPG, manufacturing, technology, and finance.
Rupert Sinclair
Specialist sectors Food & Beverage, Financial Services, Tech & Telco, B2B Current location UK| Rupert is passionate about helping brands innovate. He’s a frequent conference speaker on the subject of innovation in market research, regularly sharing new techniques and technologies that are enabling brands to access previously untapped insights. |
Bianca Abulafia
Specialist sectors Automotive, Media, Kids Current location UKBianca helps businesses understand how to get the most out of qualitative research, working across our offices globally to design approaches that get to the heart of what’s driving behaviour. Bianca is a frequent conference speaker on all things qual – both in the US and the UK.
Amy Lo
Current location UKAmy has worked at Kadence for over ten years, joining the global market research agency after starting her career in larger research agencies. She is passionate about delivering insights worth sharing—insights that make our clients proud to circulate within their businesses. Amy enjoys exploring innovative techniques and processes to maximise quality and efficiency as a mixed methods researcher.
Join Kadence
We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.
See all vacancies
Market research services
We work with the world’s leading brands, harnessing research to unlock new ideas, develop future strategies and power business growth.
Brand and advertising research
We help brands create comms that cut through by understanding the messages which truly resonate with your target audience.
Customer and market understanding
We bring businesses closer to their customers and help them navigate the broader market, so they can future proof their strategy.
Insight activation
Our work doesn’t stop at the debrief. We go further, workshopping findings and creating standout creative outputs to raise the impact of research and turn insight into action.
New product development research
We partner with brands to develop winning products, from concept development right through to pricing research.
Online and offline fieldwork services
We’re a trusted fieldwork partner to top-tier organisations, providing them with the data they need to drive decision-making.
We draw on a range of methodologies to power offline and online market research in the UK and beyond
In-depth interviews
Engage with consumers and clients one-on-one to access detailed and nuanced insights
Online panels and online surveys
Get access to your target audience with one of the most efficient tools in research
Online communities
Delve deeper to truly understand consumers and their relationship to your brand
Emerging research methods
Harness new research techniques to uncover deeper insight
Central location testing
Set your products and campaigns up for a successful launch
FAQs
Do you specialise in qualitative or quantitative research?
We’re experts in both. We pride ourselves on being dualists. This means that everyone is our team is experienced in both qualitative and quantitative methodologies and regular works across the two disciplines. This has distinct benefits for our clients. By operating as one core team, we can ensure that no insights are lost between different phases of the research.
How do you help clients leverage research to turn insight into action?
We are passionate about raising the impact of market research in organisations and work closely with our clients to achieve this. When we’re designing projects, we focus on creating opportunities for you to engage your team in the research up front, such as stakeholder interviews or hypothesis sessions. This is also an emphasis on this once fieldwork has finished. Thanks to our own in-house design team, we can create stand-out deliverables that bring findings to life for your business. We can also run workshops designed to align your team around the insights and build a strategy to capitalise on them. We’re specialists in doing this and have even written a book on this topic!
How do you approach international projects?
We conduct market research in the UK and beyond, helping our clients to develop strategies to succeed in multiple markets. We regularly work with clients to help them understand consumers in the UK alongside their counterparts in European markets, the US and Asia drawing on our network of global offices across these continents. This allows us to tap into rich cultural understanding of your core growth markets to shape the research design and inform our analysis.
Sectors we serve
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
How to run workshops that turn insight into action
How do you ensure that the research you commission moves your company to action, creating competitive advantage and growth for your business? In our free guide we share our top tips for preparing and running an effective workshop, as well as practical workshop exercises that you can take away, apply to your business and use to ensure that your research really does drive business change.
Download the guide now
Decoding the UK Consumer Landscape: A Deep Dive into Regional Nuances and Myths.
The United Kingdom, often depicted as a homogenised tapestry of afternoon tea and red buses, is a labyrinth of complexities that can confound even the most seasoned marketers. To the uninitiated, it’s easy to fall into the trap of seeing the UK as a monolithic entity, particularly when so many international perceptions are shaped by […]
Our Metaverse Pilot Study In the UK.
At Kadence, we pride ourselves on being at the forefront of research innovation. We identify and explore how emerging technologies will reshape the research landscape- and share findings with the industry. Our primary focus is identifying developments that will enhance the richness and depth of insights we deliver to our clients. In recent years we […]
Sales & Marketing
Vital Strategies
Customer Intelligence Director