Knowledge hub

Kadence is the best Market Research agency in the world (probably). Admittedly word ‘probably’ in the headline is ‘doing a lot’ – but it does in fact play a lovely dual role. Firstly, to hark back to the glory days of Carlsberg’s branding, a series of fantastic ads that ran for many years, in many […]

As Greenbook endeavors to expand its presence within Asia, Kadence International identified with that desire to spread innovative market research practices across the world, for the betterment of the industry. With that in mind, Kadence International stepped up and became Title Sponsor for its third IIeX Conference in Dec 2019. The two-days conference brought together […]

Kadence Singapore has recently completed refurbishments to the office, with new spaces for relaxation and optimal collaboration, to celebrate our 15th anniversary in Singapore. To further commemorate the occasion, Kadence Singapore brought together our clients and strategic partners to join us in an office warming party last month. We took the opportunity to showcase the […]

We are delighted to announce that Kadence has been Highly Commended for the Global Agency of the Year award at the 2019 Market Research Society Awards. The Market Research Society Awards are the most prestigious awards within the UK research industry. They recognise the key achievements of individuals and organisations within the market research sector. […]

We are thrilled to have been recognised as Market Research Supplier of the Year (<$10m) at the Quirk’s Marketing Research and Insight Excellence Awards in the US. Kadence was also awarded the Outstanding Young Researcher (supplier) trophy, in recognition of the achievements of our very own Carolina Starkhammar. The Marketing Research and Insight Excellence Awards […]

We have all fallen into the trap at some point in our lives. It could be at an important client meeting, an internal discussion, or even a family gathering. We speak for a while, throwing in some fancy or elaborate words or dropping in some acronyms or jargon so that we can confirm to our […]

As you put the Halloween decorations away for another year, are you one of the many people thinking twice about that age old tradition of carving a pumpkin?  #pumpkinrescue is trending on social media as organisations and consumers alike raise awareness of unnecessary food waste that the Halloween tradition creates. According to Hubbub, in the […]

What does the next decade hold for marketing in the US and China? What are marketers’ priorities? We’re proud to have partnered with the American Marketing Association (AMA) explore these topics as part of the AMA’s Future of Marketing report.

The role of leadership is not what you think. The likelihood is, the more you think of yourself as an expert in leadership – the less likely you are to be a ‘great leader’. If, when you try and picture a great leader you see Steve Jobs, Jack Ma, Nelson Mandela or Elon Musk. You […]

At Kadence, one of the key traits that we look to develop in all of our team members, is the ability to think creatively. The term ‘creativity’ is often misunderstood. It can be seen by some as a trait that only ‘artistic’ people possess – and not something to improve over time. Whilst it is […]