Knowledge hub

The polls have failed again, and as perhaps one of the most visible cases of market research, what does this mean for our industry?

Every marketer knows the stat: 80% of new products fail. Or 90%. Or 95%. The precise number differs, but the story is always the same.  By anyone’s standards, those are daunting odds for businesses that want to innovate and stay ahead of the curve. How can companies buck the trend and increase their success rate? […]

Last updated: 05/01/21 Our live tracker shows you where you can conduct face-to-face research, as well as the considerations you need to bear in mind. For those markets where face-to-face research is not possible just yet, online research is an effective alternative. This is an area where we have extensive experience. To help clients embrace […]

As a result of the COVID-19 lockdowns, education institutions across the globe have faced a myriad of challenges, including the move to distance learning and finding new ways to support pupils. Students have also had to adapt with the support of an in-person learning environment Now that some educational institutions are emerging from the pandemic, […]

The automotive industry has been one of the hardest hit by the pandemic. Cars have lain dormant in driveways for months as a result of lockdowns across the world, and economic shutdowns hit supply chains, with reports of some manufacturers even resorting to flying parts across the world in suitcases. But as consumers emerge into […]

When we look the impact of COVID-19 on the media industry it’s a mixed picture. Whilst some areas, like video streaming services, have thrived as a result of increased time at home, others have come to a complete standstill, such as OOH advertising and cinema. But which trends in media will persist? In this article we […]

Over the past few months, COVID-19 has had a significant impact on how we think and behave when it comes to food and beverage (F&B). When lockdowns were implemented in countries around the world, non-essential retailers were closed, dining-in was prohibited, and supply chains were tested. As a result, buying behaviours and attitudes have changed […]

If you are anything like me, amidst the coronavirus and the global lockdown (even as some markets like Vietnam and Vienna are slowly returning to ‘normal’), you would be doing one of 3 things: Staying at home and minimizing social contact Trying to make home-based working happen while balancing all kinds of other personal life […]

Who do you listen to when it comes to responding to a global pandemic? Doctors? Virologists? Economists? Eccentric Billionaires, who operate a ‘space taxi’? Politicians? Surely not politicians!?! The term expert has been losing its social credibility for years – as it has become politicized – and ‘alternative facts’ have risen on social media. It […]

Online research has taken off at a faster rate in China compared to other Asian countries. Network coverage across the country is good and as one of the first markets to facilitate social media commerce, Chinese consumers tend to be digitally savvy. This, combined with their familiarity with multi-functional apps like WeChat, means there’s real […]