Knowledge hub

There are multiple ways of entering a new market. Read about the main four market entry strategies, as well as when and how to use them most effectively as a growing business.

Market entry is a high risk, high reward long term play. Make sure your business is aware of the reasons, risks and framework involved in market entry with this comprehensive guide.

Understand the what, why and how of market segmentation, from its roots in good sales techniques to the digital-first deployment of detailed customer personas.

What are the consumer trends to watch in Asia for 2021? We summarise our new report.

The arrival of Covid-19 has brought with it dramatic changes in food and drink purchase patterns. But which behaviours will stick and what are the longer term trends to watch in food and drink?

The polls have failed again, and as perhaps one of the most visible cases of market research, what does this mean for our industry?

Last updated: 05/01/21 Our live tracker shows you where you can conduct face-to-face research, as well as the considerations you need to bear in mind. For those markets where face-to-face research is not possible just yet, online research is an effective alternative. This is an area where we have extensive experience. To help clients embrace […]

As a result of the COVID-19 lockdowns, education institutions across the globe have faced a myriad of challenges, including the move to distance learning and finding new ways to support pupils. Students have also had to adapt with the support of an in-person learning environment Now that some educational institutions are emerging from the pandemic, […]

The automotive industry has been one of the hardest hit by the pandemic. Cars have lain dormant in driveways for months as a result of lockdowns across the world, and economic shutdowns hit supply chains, with reports of some manufacturers even resorting to flying parts across the world in suitcases. But as consumers emerge into […]

When we look the impact of COVID-19 on the media industry it’s a mixed picture. Whilst some areas, like video streaming services, have thrived as a result of increased time at home, others have come to a complete standstill, such as OOH advertising and cinema. But which trends in media will persist? In this article we […]