Knowledge hub

Stay up to date with our latest thinking and access useful resources to support you in your role

Filter

Showing 11-20 of 44
Stay ahead

Get regular insights

Keep up to date with the latest insights from our research as well as all our company news in our free monthly newsletter.

gen-z
Free report

The Definitive Guide to Gen-Z

Generation Z or Zoomers is now the largest generation with more than 2.5 billion. These individuals, born between 1997 and 2009, represent about 30% of the total global population—and it's predicted that by 2025, Gen Z will make up about 27% of the workforce. Quickly entering the consuming class, Gen Z have a unique set of wants and needs from brands. The 50+ page guide looks at how Gen Z is different from previous generations.