Customer and market understanding.

Get closer to customers and build a rich understanding of the market to future proof your strategy.

Having a clear understanding of your customers and your position in the market means you’re better equipped to take advantage of future growth opportunities.

We work with businesses to help them get closer to their current and target customers, building a deep understanding of their needs, expectations and relationship with your brand. To set this in context, we can explore the dynamics of the broader market, identifying trends and whitespace to help you grow your market share.

But we don’t stop there. We turn this insight into competitive advantage, workshopping findings with you to inform product and strategy development and to help inspire new marketing messages.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Conducting online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

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Conducting Online Research in Asia 2
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The Definitive Guide to Concept Testing

Every marketer knows the stat: eighty percent of new products fail. Or ninety. Or ninety-five. The number changes depending on the study, but the narrative doesn’t—the majority of new ideas don’t make it. By anyone’s standards, those are brutal odds. For brands that want to innovate, compete, and stay relevant, it raises urgent questions: How […]

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How to conduct online research in China

Conducting online research in China is unlike anywhere else in the world. With over 1.1 billion internet users in 2024, China accounts for over a fifth of the global online population. Nearly all of them, over 99%, access the internet via smartphones, making mobile-first behavior not just common but standard. Researchers won’t find Google, Facebook, […]

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