Focus group market research.
Delve deeper to truly understand your consumer segments and find new ways to meet their needs.
Understanding customers across different target segments or slices of the population is crucial for any business. Focus groups are a powerful tool for building a rich understanding so you can place customers at the heart of your strategy.
We work with businesses to run focus groups that help them get closer to their current and target customers. By tapping into the power of group dynamics, we can uncover rich insights around attitudes and behaviors, and explore underlying motivations, need states, and perceptions.
We know that effective moderation is key to the success of any focus group. That’s why each and every one of our focus groups is run by experienced moderators with the energy and cultural understanding needed to unlock powerful, new insights for your business. Our moderators think carefully about how to structure each group, using a range of qualitative insights to elicit nuanced and creative insights. Moreover, we’re skilled at fostering the right group dynamic to encourage respondents to bounce ideas off each other, helping generate fresh ideas that could provide direction for campaigns, creative or new concepts.
Our innovative approach extends beyond the traditional confines of focus groups. We implement state-of-the-art tools and techniques to ensure each session is maximally productive. By incorporating digital platforms and interactive elements, we provide participants with a conducive environment to articulate their perspectives, thereby enriching the quality of feedback we gather. In a world where customer preferences evolve rapidly, our focus groups are designed to be agile and adaptable, seamlessly fitting into your business’s broader market research framework.
Furthermore, post-session analysis is of paramount importance to us. Our team meticulously sifts through the discussions, deciphering patterns and nuances that might elude a cursory glance. This data-driven approach ensures that our insights are actionable and relevant, aligning perfectly with your brand’s objectives. Our end-to-end service ensures that your brand is equipped with knowledge that drives impactful decisions from the planning phase to the delivery of insights.
The impact focus groups can have on your business:
Better target your customer segments
By uncovering attitudes and patterns of behaviors at a segment level, we’re able to help you deepen your understanding and identify opportunities for your business.
Create positioning messages that resonate across segments
Understanding target segments across profiles means that you can test messages or positioning to ensure it resonates across the board.
Inspire creative development
Harness group perceptions and responses to different advertisement ideas to sharpen your creative development.
Our customers
View all case studies
Validating an internal brand proposition for SMU’s Post-Graduate Programme
A multiphase regional study helped SMU understand resonance and perceptions towards an internal branding effort for the postgraduate track.
Developing comms to deliver behavioural change for Vital Strategies
A hybrid qualitative approach helped Vital Strategies understand the relative effectiveness of its communication material in the real world among target audiences.
Demonstrating the positive impact of CSR programmes on brand perceptions across Asia for Samsung
A comprehensive piece of research to validate Samsung’s CSR efforts in 9 markets, thereby confirming the importance of such initiatives and their positive impact on brand perceptions.
A fresh approach to market research.
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
Conducting online market research in Asia: The Go-To Guide
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.
Download the guide now
Everything you need to know about focus groups.
Focus groups are a qualitative market research method where a small, diverse group of participants is brought together to discuss a specific topic or product. Focus groups gather qualitative data and gain insights into consumer attitudes, opinions, and behaviours. Focus groups, also known as ‘group interviews’ or ‘group discussions,’ are used in various fields, including […]
A Guide to Diversity and Inclusion in Market Research
Your business likely serves customers across various demographics, income levels, and ethnic groups, and therefore, your research should reflect that. So, how do you ensure your market research is diverse and inclusive enough? Many companies fail to achieve diversity in market research. They rely on an overly homogenous group of research participants, drawn from the […]
Sectors we serve
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
The team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore
Corporate Communications / Public RelationsI have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery
Head of InsightsKadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone
Sales & MarketingKadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell
Performance Marketing & Analytics DirectorWe’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
Vital Strategies
Customer Intelligence Director