Ad testing research.
Gain feedback in the early stages of creative development to improve ad effectiveness.
In a saturated media environment, developing ads that cut through is key. By engaging consumers in this process from the get-go, we can help you to develop adverts that really resonate with the people you want to reach.
We help businesses understand how consumers react to ads in the early stages of development so you can identify the best route to take forward and determine how to strengthen your creative.
Our approach is designed to uncover subconscious (system 1) and rational (system 2) reactions to develop holistic recommendations for your brand. Using AI-powered facial coding tools, we’re able to pull apart emotional responses to ads, identifying the moments that elicit a positive reaction from consumers as well as those that need to be refined to avoid confusion or distraction. We also dig into rational reactions to understand ad recall and impact, using a variety of quantitative and qualitative methods.
Using this dual approach, we can identify opportunities to enhance your ads, helping you to better engage with your target audience and deliver greater value from your marketing.
We conduct a comprehensive competitor analysis to further support the refinement of your advertising strategies. This involves exploring the marketing campaigns of your direct competitors and those within your broader industry and understanding how they resonate with their target audiences. Our team can highlight best practices and innovative tactics from these campaigns, offering a comparative perspective to help you distinguish your brand and stay ahead in your market.
Our services aren’t limited to pre-campaign assessments. We also facilitate post-launch evaluations, analysing your campaign’s effectiveness in real time. By using sophisticated tracking methods, we can ascertain consumer reactions and gauge the success of your advertising in generating the desired consumer behaviour and engagement. We offer comprehensive reports detailing your campaign’s performance, from consumer engagement to brand recall and overall impact. With this data, we can help you tweak and optimise your campaigns as they progress, ensuring continuous improvement and maximised results from your marketing efforts. This hands-on and dynamic approach ensures that your brand stays relevant, impactful, and valuable to your target audience, leading to improved brand equity and market position.
The impact ad testing research can have on your business:
Maximise ROI
By refining your ad based on consumer feedback before you start final production, you can maximise the effectiveness of your ads and increase the impact of your marketing spend.
Create comms that resonate across different markets
By helping you understand the cultural nuances in responses to ads, we can advise you on how best to tailor your marketing to succeed in different markets.
Tap into new audiences
By testing how your ads performance across different segments and demographics, we can identify appeal beyond your target audience.
Our customers
View all case studies
Demonstrating the value of advertising on the Bloomberg platform
Neuroscience helped Bloomberg show that its advertising platform is a cut above the rest and delivers better outcomes for advertisers.
Establishing a pan-Asian Financial Health Index for GoBear
A collaborative and consultative qualitative & quantitative approach helped GoBear establish a Financial Health Index in key markets, thereby expanding its brand value beyond the current positioning.
Understanding usage and perceptions of plug-in hybrid electric vehicles to shape future comms for Mitsubishi
A quantitative survey helped Mitsubishi Motors to understand how its vehicles were being used in the real world, informing how best to position communications about the role and value of PHEVs.
Developing comms to deliver behavioural change for Vital Strategies
A hybrid qualitative approach helped Vital Strategies understand the relative effectiveness of its communication material in the real world among target audiences.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
How to run workshops that turn insight into action
How do you ensure that the research you commission moves your company to action, creating competitive advantage and growth for your business? In our free guide we share our top tips for preparing and running an effective workshop, as well as practical workshop exercises that you can take away, apply to your business and use to ensure that your research really does drive business change.
Download the guide now
Leveraging Ad Research and Consumer Insights for Impactful Advertising.
Have you ever wondered how Coca-Cola turned a simple beverage into a personalised social phenomenon with its “Share a Coke” campaign? Or how does your favourite meal delivery service create user-friendly designs, making it easy to order your next meal? And how does Liquid Death stand out in the crowded beverage market with its bold […]
The Essential Guide to Advertising Research.
Imagine you’re planning an ad campaign where a group of animals take on human roles in a humorous setup – think of dogs walking on two legs, dressed in business suits, holding a meeting. Drawing on charm and humour, this idea is a sure winner in your team’s eyes. However, without proper ad testing, there’s […]
Sectors we serve
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
The team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore
Corporate Communications / Public RelationsI have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery
Head of InsightsKadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone
Sales & MarketingKadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell
Performance Marketing & Analytics DirectorWe’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
I have leveraged Kadence’s design and curation services extensively over the last year and continue to be wowed by their speed, agility, and quality of output. The team helped me turn multiple key presentations and infographics last year into WOW content, helping create compelling stories that were memorable and effective. Probably more than anything, I value their partnership and willingness to help, not just “sell” which is rare in today’s world!
Senior Insights Leader
Mars
Senior Insights Leader
Vital Strategies
Customer Intelligence Director