Neuroscience.

Uncover subconscious behaviours to connect better with consumers.

Neuroscience

David Ogilvy famously proclaimed that “people don’t think what they feel, don’t say what they think and don’t do what they say”. Neuroscience allows us to overcome this challenge, by helping us to understand what’s going on in the consumer’s head.

We harness the power of neuroscience to help you uncover system 1 thinking in relation to your ads, products and brand.

System 1 and system 2 thinking was first coined by Nobel laureate Daniel Kahneman – and understanding both is crucial to success. That’s why we focus on uncovering instant, subconscious reactions (system 1) and slower, more rational responses (system 2).

From facial coding to implicit association testing, our neuroscience tools capture system 1 responses, unearthing valuable insights. The applications of neuroscience are vast – from understanding the attributes associated with your brand to developing a compelling taste profile for a new product. Neuroscience has a particularly powerful application for pre-testing adverts, allowing you to identify areas for improvement before launch. Using frame-by-frame analysis, we can understand the specific emotions elicited at different points of the ad, whilst observing eye movements or brain states can identify the frame elements that are causing confusion or distraction.

At Kadence International, we believe in the synergy of technology and cognitive science to unravel consumer behaviour at its core. Our neuroscience service is meticulously structured to delve beyond the superficial layers of consumer reactions, penetrating the subconscious realms where the primal reactions reside. Utilising advanced technology and analytical frameworks, we dissect the complex tapestry of neural responses to uncover profoundly insightful and actionable insights. The integration of neuroscience into market research presents a paradigm shift, enabling a level of understanding that is deeply intuitive and exceedingly precise. This illuminates the path of product or campaign development and significantly elevates the potential for market resonance and success.

We recognise that every brand and project has its distinct narrative and objectives. Our approach to neuroscience-based analysis is highly customised and intricately aligned with your project’s unique requirements. Our team of neuroscience experts collaborates closely with you, ensuring a thorough understanding of your objectives and customising the research framework to ensure optimal relevance and insightfulness. The resultant data is a rich reservoir of nuanced insights, unravelling consumer perceptions, and reactions at a granular level. This data is meticulously analysed and translated into actionable recommendations, empowering you to fine-tune your strategies with a level of transformative precision and insightfulness. With Kadence International’s neuroscience service, you are not just obtaining data; you are gaining a profound understanding of your audience’s cognitive landscape, a knowledge realm that holds the potential to propel your brand towards unparalleled market success.

The impact neuroscience can have on your business:

Sharpen your comms

Applied in the early stages of comms development, neuroscience can help you determine how to improve your campaign and deliver greater impact.

Strengthen your brand positioning in the market

By determining which attributes and images are most strong associated with your brand, we can help you understand which strengths to leverage.

Develop an understanding of your customer that is second-to-none

By going beyond what consumers tell you, you can uncover and harness rich insights that will put you ahead of the competition.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

Local time Population
Free Report

Brands Exposed: What consumers want to see from your marking as they emerge from lockdown

How should you position your advertising as consumers emerge from lockdown with new expectations of brands and a different lens on marketing? In this report, we’ll share the key learnings from our proprietary study, Brands Exposed, with over 4,000 consumers across the UK, US and 8 Asian markets.

Download the report now
Brands Exposed
consumer-psychology
Blog

The Psychology Behind Consumerism.

Have you ever wondered why we, as consumers, make certain choices and decisions? Why do we feel compelled to buy that new gadget or indulge in a luxurious experience? It’s fascinating how our behaviour as consumers are driven by a complex interplay of factors deeply rooted in the intricate workings of our minds. Understanding the […]

Trusted by

Neuroscience.

Uncover subconscious behaviours to connect better with consumers.

Central location testing (CLT)

David Ogilvy famously proclaimed that “people don’t think what they feel, don’t say what they think and don’t do what they say”. Neuroscience allows us to overcome this challenge, by helping us to understand what’s going on in the consumer’s head.

We harness the power of neuroscience to help you uncover system 1 thinking in relation to your ads, products and brand.

System 1 and system 2 thinking was first coined by Nobel laureate Daniel Kahneman – and understanding both is crucial to success. That’s why we focus on uncovering instant, subconscious reactions (system 1) and slower, more rational responses (system 2).

From facial coding to implicit association testing, our neuroscience tools capture system 1 responses, unearthing valuable insights. The applications of neuroscience are vast – from understanding the attributes associated with your brand to developing a compelling taste profile for a new product. Neuroscience has a particularly powerful application for pre-testing adverts, allowing you to identify areas for improvement before launch. Using frame-by-frame analysis, we can understand the specific emotions elicited at different points of the ad, whilst observing eye movements or brain states can identify the frame elements that are causing confusion or distraction.

At Kadence International, we believe in the synergy of technology and cognitive science to unravel consumer behaviour at its core. Our neuroscience service is meticulously structured to delve beyond the superficial layers of consumer reactions, penetrating the subconscious realms where the primal reactions reside. Utilising advanced technology and analytical frameworks, we dissect the complex tapestry of neural responses to uncover profoundly insightful and actionable insights. The integration of neuroscience into market research presents a paradigm shift, enabling a level of understanding that is deeply intuitive and exceedingly precise. This illuminates the path of product or campaign development and significantly elevates the potential for market resonance and success.

We recognise that every brand and project has its distinct narrative and objectives. Our approach to neuroscience-based analysis is highly customised and intricately aligned with your project’s unique requirements. Our team of neuroscience experts collaborates closely with you, ensuring a thorough understanding of your objectives and customising the research framework to ensure optimal relevance and insightfulness. The resultant data is a rich reservoir of nuanced insights, unravelling consumer perceptions, and reactions at a granular level. This data is meticulously analysed and translated into actionable recommendations, empowering you to fine-tune your strategies with a level of transformative precision and insightfulness. With Kadence International’s neuroscience service, you are not just obtaining data; you are gaining a profound understanding of your audience’s cognitive landscape, a knowledge realm that holds the potential to propel your brand towards unparalleled market success.

The impact neuroscience can have on your business:

Sharpen your comms

Applied in the early stages of comms development, neuroscience can help you determine how to improve your campaign and deliver greater impact.

Strengthen your brand positioning in the market

By determining which attributes and images are most strong associated with your brand, we can help you understand which strengths to leverage.

Develop an understanding of your customer that is second-to-none

By going beyond what consumers tell you, you can uncover and harness rich insights that will put you ahead of the competition.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

Local time Population
Free Report

Brands Exposed: What consumers want to see from your marking as they emerge from lockdown

How should you position your advertising as consumers emerge from lockdown with new expectations of brands and a different lens on marketing? In this report, we’ll share the key learnings from our proprietary study, Brands Exposed, with over 4,000 consumers across the UK, US and 8 Asian markets.

Download the report now
Brands Exposed
consumer-psychology
Blog

The Psychology Behind Consumerism.

Have you ever wondered why we, as consumers, make certain choices and decisions? Why do we feel compelled to buy that new gadget or indulge in a luxurious experience? It’s fascinating how our behaviour as consumers are driven by a complex interplay of factors deeply rooted in the intricate workings of our minds. Understanding the […]

Trusted by

Neuroscience.

Uncover subconscious behaviours to connect better with consumers.

Online panels and surveys

David Ogilvy famously proclaimed that “people don’t think what they feel, don’t say what they think and don’t do what they say”. Neuroscience allows us to overcome this challenge, by helping us to understand what’s going on in the consumer’s head.

We harness the power of neuroscience to help you uncover system 1 thinking in relation to your ads, products and brand.

System 1 and system 2 thinking was first coined by Nobel laureate Daniel Kahneman – and understanding both is crucial to success. That’s why we focus on uncovering instant, subconscious reactions (system 1) and slower, more rational responses (system 2).

From facial coding to implicit association testing, our neuroscience tools capture system 1 responses, unearthing valuable insights. The applications of neuroscience are vast – from understanding the attributes associated with your brand to developing a compelling taste profile for a new product. Neuroscience has a particularly powerful application for pre-testing adverts, allowing you to identify areas for improvement before launch. Using frame-by-frame analysis, we can understand the specific emotions elicited at different points of the ad, whilst observing eye movements or brain states can identify the frame elements that are causing confusion or distraction.

At Kadence International, we believe in the synergy of technology and cognitive science to unravel consumer behaviour at its core. Our neuroscience service is meticulously structured to delve beyond the superficial layers of consumer reactions, penetrating the subconscious realms where the primal reactions reside. Utilising advanced technology and analytical frameworks, we dissect the complex tapestry of neural responses to uncover profoundly insightful and actionable insights. The integration of neuroscience into market research presents a paradigm shift, enabling a level of understanding that is deeply intuitive and exceedingly precise. This illuminates the path of product or campaign development and significantly elevates the potential for market resonance and success.

We recognise that every brand and project has its distinct narrative and objectives. Our approach to neuroscience-based analysis is highly customised and intricately aligned with your project’s unique requirements. Our team of neuroscience experts collaborates closely with you, ensuring a thorough understanding of your objectives and customising the research framework to ensure optimal relevance and insightfulness. The resultant data is a rich reservoir of nuanced insights, unravelling consumer perceptions, and reactions at a granular level. This data is meticulously analysed and translated into actionable recommendations, empowering you to fine-tune your strategies with a level of transformative precision and insightfulness. With Kadence International’s neuroscience service, you are not just obtaining data; you are gaining a profound understanding of your audience’s cognitive landscape, a knowledge realm that holds the potential to propel your brand towards unparalleled market success.

The impact neuroscience can have on your business:

Sharpen your comms

Applied in the early stages of comms development, neuroscience can help you determine how to improve your campaign and deliver greater impact.

Strengthen your brand positioning in the market

By determining which attributes and images are most strong associated with your brand, we can help you understand which strengths to leverage.

Develop an understanding of your customer that is second-to-none

By going beyond what consumers tell you, you can uncover and harness rich insights that will put you ahead of the competition.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

Local time Population
Free Report

Brands Exposed: What consumers want to see from your marking as they emerge from lockdown

How should you position your advertising as consumers emerge from lockdown with new expectations of brands and a different lens on marketing? In this report, we’ll share the key learnings from our proprietary study, Brands Exposed, with over 4,000 consumers across the UK, US and 8 Asian markets.

Download the report now
Brands Exposed
consumer-psychology
Blog

The Psychology Behind Consumerism.

Have you ever wondered why we, as consumers, make certain choices and decisions? Why do we feel compelled to buy that new gadget or indulge in a luxurious experience? It’s fascinating how our behaviour as consumers are driven by a complex interplay of factors deeply rooted in the intricate workings of our minds. Understanding the […]

Trusted by

Neuroscience.

Uncover subconscious behaviours to connect better with consumers.

David Ogilvy famously proclaimed that “people don’t think what they feel, don’t say what they think and don’t do what they say”. Neuroscience allows us to overcome this challenge, by helping us to understand what’s going on in the consumer’s head.

We harness the power of neuroscience to help you uncover system 1 thinking in relation to your ads, products and brand.

System 1 and system 2 thinking was first coined by Nobel laureate Daniel Kahneman – and understanding both is crucial to success. That’s why we focus on uncovering instant, subconscious reactions (system 1) and slower, more rational responses (system 2).

From facial coding to implicit association testing, our neuroscience tools capture system 1 responses, unearthing valuable insights. The applications of neuroscience are vast – from understanding the attributes associated with your brand to developing a compelling taste profile for a new product. Neuroscience has a particularly powerful application for pre-testing adverts, allowing you to identify areas for improvement before launch. Using frame-by-frame analysis, we can understand the specific emotions elicited at different points of the ad, whilst observing eye movements or brain states can identify the frame elements that are causing confusion or distraction.

At Kadence International, we believe in the synergy of technology and cognitive science to unravel consumer behaviour at its core. Our neuroscience service is meticulously structured to delve beyond the superficial layers of consumer reactions, penetrating the subconscious realms where the primal reactions reside. Utilising advanced technology and analytical frameworks, we dissect the complex tapestry of neural responses to uncover profoundly insightful and actionable insights. The integration of neuroscience into market research presents a paradigm shift, enabling a level of understanding that is deeply intuitive and exceedingly precise. This illuminates the path of product or campaign development and significantly elevates the potential for market resonance and success.

We recognise that every brand and project has its distinct narrative and objectives. Our approach to neuroscience-based analysis is highly customised and intricately aligned with your project’s unique requirements. Our team of neuroscience experts collaborates closely with you, ensuring a thorough understanding of your objectives and customising the research framework to ensure optimal relevance and insightfulness. The resultant data is a rich reservoir of nuanced insights, unravelling consumer perceptions, and reactions at a granular level. This data is meticulously analysed and translated into actionable recommendations, empowering you to fine-tune your strategies with a level of transformative precision and insightfulness. With Kadence International’s neuroscience service, you are not just obtaining data; you are gaining a profound understanding of your audience’s cognitive landscape, a knowledge realm that holds the potential to propel your brand towards unparalleled market success.

The impact neuroscience can have on your business:

Sharpen your comms

Applied in the early stages of comms development, neuroscience can help you determine how to improve your campaign and deliver greater impact.

Strengthen your brand positioning in the market

By determining which attributes and images are most strong associated with your brand, we can help you understand which strengths to leverage.

Develop an understanding of your customer that is second-to-none

By going beyond what consumers tell you, you can uncover and harness rich insights that will put you ahead of the competition.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

Local time Population
Free Report

Brands Exposed: What consumers want to see from your marking as they emerge from lockdown

How should you position your advertising as consumers emerge from lockdown with new expectations of brands and a different lens on marketing? In this report, we’ll share the key learnings from our proprietary study, Brands Exposed, with over 4,000 consumers across the UK, US and 8 Asian markets.

Download the report now
Brands Exposed
consumer-psychology
Blog

The Psychology Behind Consumerism.

Have you ever wondered why we, as consumers, make certain choices and decisions? Why do we feel compelled to buy that new gadget or indulge in a luxurious experience? It’s fascinating how our behaviour as consumers are driven by a complex interplay of factors deeply rooted in the intricate workings of our minds. Understanding the […]

Trusted by

Neuroscience.

Uncover subconscious behaviours to connect better with consumers.

CATI

David Ogilvy famously proclaimed that “people don’t think what they feel, don’t say what they think and don’t do what they say”. Neuroscience allows us to overcome this challenge, by helping us to understand what’s going on in the consumer’s head.

We harness the power of neuroscience to help you uncover system 1 thinking in relation to your ads, products and brand.

System 1 and system 2 thinking was first coined by Nobel laureate Daniel Kahneman – and understanding both is crucial to success. That’s why we focus on uncovering instant, subconscious reactions (system 1) and slower, more rational responses (system 2).

From facial coding to implicit association testing, our neuroscience tools capture system 1 responses, unearthing valuable insights. The applications of neuroscience are vast – from understanding the attributes associated with your brand to developing a compelling taste profile for a new product. Neuroscience has a particularly powerful application for pre-testing adverts, allowing you to identify areas for improvement before launch. Using frame-by-frame analysis, we can understand the specific emotions elicited at different points of the ad, whilst observing eye movements or brain states can identify the frame elements that are causing confusion or distraction.

At Kadence International, we believe in the synergy of technology and cognitive science to unravel consumer behaviour at its core. Our neuroscience service is meticulously structured to delve beyond the superficial layers of consumer reactions, penetrating the subconscious realms where the primal reactions reside. Utilising advanced technology and analytical frameworks, we dissect the complex tapestry of neural responses to uncover profoundly insightful and actionable insights. The integration of neuroscience into market research presents a paradigm shift, enabling a level of understanding that is deeply intuitive and exceedingly precise. This illuminates the path of product or campaign development and significantly elevates the potential for market resonance and success.

We recognise that every brand and project has its distinct narrative and objectives. Our approach to neuroscience-based analysis is highly customised and intricately aligned with your project’s unique requirements. Our team of neuroscience experts collaborates closely with you, ensuring a thorough understanding of your objectives and customising the research framework to ensure optimal relevance and insightfulness. The resultant data is a rich reservoir of nuanced insights, unravelling consumer perceptions, and reactions at a granular level. This data is meticulously analysed and translated into actionable recommendations, empowering you to fine-tune your strategies with a level of transformative precision and insightfulness. With Kadence International’s neuroscience service, you are not just obtaining data; you are gaining a profound understanding of your audience’s cognitive landscape, a knowledge realm that holds the potential to propel your brand towards unparalleled market success.

The impact neuroscience can have on your business:

Sharpen your comms

Applied in the early stages of comms development, neuroscience can help you determine how to improve your campaign and deliver greater impact.

Strengthen your brand positioning in the market

By determining which attributes and images are most strong associated with your brand, we can help you understand which strengths to leverage.

Develop an understanding of your customer that is second-to-none

By going beyond what consumers tell you, you can uncover and harness rich insights that will put you ahead of the competition.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

Local time Population
Free Report

Brands Exposed: What consumers want to see from your marking as they emerge from lockdown

How should you position your advertising as consumers emerge from lockdown with new expectations of brands and a different lens on marketing? In this report, we’ll share the key learnings from our proprietary study, Brands Exposed, with over 4,000 consumers across the UK, US and 8 Asian markets.

Download the report now
Brands Exposed
consumer-psychology
Blog

The Psychology Behind Consumerism.

Have you ever wondered why we, as consumers, make certain choices and decisions? Why do we feel compelled to buy that new gadget or indulge in a luxurious experience? It’s fascinating how our behaviour as consumers are driven by a complex interplay of factors deeply rooted in the intricate workings of our minds. Understanding the […]

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Telephone depth interviews (TDI market research).

Explore professional or consumer perceptions to understand attitudes, needs and experiences of your products, services and brands.

TDI telephone interview

Only by understanding your customers’ perspectives and experiences can you evolve to meet their needs.

We conduct TDI market research to help you get closer to the people that matter most – your customers. By connecting with people over the phone and one-on-one, we’re able to dig deep to understand customers’ needs and pain points, and discuss their views and experiences of your brand, products and services.

We conduct TDI market research for both B2B and B2C audiences and have particular expertise in engaging the hard-to-reach. We’ve spoken to CEOs and CTOs, right through to famers and salon owners – all through the power of TDIs. Our specialist interviewers are the very best in the business, skilled in building rapport with your customers to unearth powerful new insights and opportunities for your business.

We specialise in conducting Telephone Depth Interviews (TDIs) to help you gain valuable insights about your target audience. We understand the importance of connecting with the people who matter most to your business – your customers. Through one-on-one conversations conducted over the phone, we go beyond surface-level information to truly understand your customers’ needs, pain points, perceptions and experiences with your brand, products, and services.

Our TDI market research services cater to B2B and B2C audiences, and we excel in engaging hard-to-reach individuals. From CEOs and CTOs to farmers and salon owners, we have successfully conducted TDIs with diverse profiles. Our team of expert interviewers is skilled in building rapport and establishing trust with your customers, enabling them to delve deep into their thoughts and opinions. By leveraging the power of TDIs, we uncover powerful new insights and opportunities that can drive your business forward.

When you partner with us for TDI market research, you can be confident that you are working with the best in the industry. Our specialist interviewers are not only highly trained but also deeply knowledgeable in the art of effective interviewing techniques. They possess the skills to navigate complex conversations, ask probing questions, and extract meaningful customer data. By tapping into their expertise, we help you uncover actionable insights to inform your strategic decisions and help your business thrive in a competitive market.

Whether seeking to understand your target market’s preferences, evaluate customer satisfaction, or explore new opportunities, our TDI market research services provide the in-depth understanding you need to make informed business decisions. Trust us to connect with your customers, uncover their perspectives, and unlock valuable insights that drive your success.

Our TDI market research service offers an effective pathway to maintain this crucial dialogue with your audience. In a digital age where human interaction often takes a backseat, the personal touch of a voice at the other end of the line provides a unique value. The conversational nature of this allows for a natural flow of thought, enabling the uncovering of spontaneous reactions and honest feedback that might not be captured through other research methodologies.

The insights gathered through TDIs are enriched with human emotion and thought nuances, offering you a more authentic and empathetic understanding of your market. This customer-centric insight is pivotal in shaping strategies that resonate with your audience and drive sustainable business growth. Trust Kadence International to bridge the conversation between you and your customers, turning voices into valuable visions for your brand’s journey.

The impact TDI market research can have on your business:

Build rich customer understanding

By directly engaging with your customers, you’re able to better understand what they’re looking for from your business.

Design your strategy around your customers’ evolving needs

The rich insights gained from TDI market research can enable customer-centric planning and strategy development.

Improve customer satisfaction in both B2C and B2B settings

By uncovering individual assessments of services and products, you can find ways to optimise and improve satisfaction.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

Local time Population
Free Report

Conducting online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

Download the guide now
Conducting Online Research in Asia 2
TDI-Market-Research
Blog

The Role of Telephone Depth Interviews in Market Research.

As brands compete to stay ahead of the curve, one thing is clear: understanding the consumer is key. Market research has long relied on in-depth interviews to uncover insights that other methods can’t match. However, a more specific method is telephone depth interviews (TDIs). These interviews are a game-changer for brands looking to connect with consumers […]

Blog

B2B Market Research: A Guide to Conducting Impactful Executive Interviews.

Ever wondered what drives the decisions of top executives? Business customers face unique challenges, marked not just by an overwhelming array of options and abundant information but also by deep-seated uncertainty and stress. Traditionally, B2B sellers have viewed these customers as rational decision-makers focused on maximising value, reducing costs, and saving time. However, recent research, […]

Trusted by

Neuroscience.

Uncover subconscious behaviours to connect better with consumers.

IDI market research in depth interview

David Ogilvy famously proclaimed that “people don’t think what they feel, don’t say what they think and don’t do what they say”. Neuroscience allows us to overcome this challenge, by helping us to understand what’s going on in the consumer’s head.

We harness the power of neuroscience to help you uncover system 1 thinking in relation to your ads, products and brand.

System 1 and system 2 thinking was first coined by Nobel laureate Daniel Kahneman – and understanding both is crucial to success. That’s why we focus on uncovering instant, subconscious reactions (system 1) and slower, more rational responses (system 2).

From facial coding to implicit association testing, our neuroscience tools capture system 1 responses, unearthing valuable insights. The applications of neuroscience are vast – from understanding the attributes associated with your brand to developing a compelling taste profile for a new product. Neuroscience has a particularly powerful application for pre-testing adverts, allowing you to identify areas for improvement before launch. Using frame-by-frame analysis, we can understand the specific emotions elicited at different points of the ad, whilst observing eye movements or brain states can identify the frame elements that are causing confusion or distraction.

At Kadence International, we believe in the synergy of technology and cognitive science to unravel consumer behaviour at its core. Our neuroscience service is meticulously structured to delve beyond the superficial layers of consumer reactions, penetrating the subconscious realms where the primal reactions reside. Utilising advanced technology and analytical frameworks, we dissect the complex tapestry of neural responses to uncover profoundly insightful and actionable insights. The integration of neuroscience into market research presents a paradigm shift, enabling a level of understanding that is deeply intuitive and exceedingly precise. This illuminates the path of product or campaign development and significantly elevates the potential for market resonance and success.

We recognise that every brand and project has its distinct narrative and objectives. Our approach to neuroscience-based analysis is highly customised and intricately aligned with your project’s unique requirements. Our team of neuroscience experts collaborates closely with you, ensuring a thorough understanding of your objectives and customising the research framework to ensure optimal relevance and insightfulness. The resultant data is a rich reservoir of nuanced insights, unravelling consumer perceptions, and reactions at a granular level. This data is meticulously analysed and translated into actionable recommendations, empowering you to fine-tune your strategies with a level of transformative precision and insightfulness. With Kadence International’s neuroscience service, you are not just obtaining data; you are gaining a profound understanding of your audience’s cognitive landscape, a knowledge realm that holds the potential to propel your brand towards unparalleled market success.

The impact neuroscience can have on your business:

Sharpen your comms

Applied in the early stages of comms development, neuroscience can help you determine how to improve your campaign and deliver greater impact.

Strengthen your brand positioning in the market

By determining which attributes and images are most strong associated with your brand, we can help you understand which strengths to leverage.

Develop an understanding of your customer that is second-to-none

By going beyond what consumers tell you, you can uncover and harness rich insights that will put you ahead of the competition.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

Local time Population
Free Report

Brands Exposed: What consumers want to see from your marking as they emerge from lockdown

How should you position your advertising as consumers emerge from lockdown with new expectations of brands and a different lens on marketing? In this report, we’ll share the key learnings from our proprietary study, Brands Exposed, with over 4,000 consumers across the UK, US and 8 Asian markets.

Download the report now
Brands Exposed
consumer-psychology
Blog

The Psychology Behind Consumerism.

Have you ever wondered why we, as consumers, make certain choices and decisions? Why do we feel compelled to buy that new gadget or indulge in a luxurious experience? It’s fascinating how our behaviour as consumers are driven by a complex interplay of factors deeply rooted in the intricate workings of our minds. Understanding the […]

Trusted by

Neuroscience.

Uncover subconscious behaviours to connect better with consumers.

David Ogilvy famously proclaimed that “people don’t think what they feel, don’t say what they think and don’t do what they say”. Neuroscience allows us to overcome this challenge, by helping us to understand what’s going on in the consumer’s head.

We harness the power of neuroscience to help you uncover system 1 thinking in relation to your ads, products and brand.

System 1 and system 2 thinking was first coined by Nobel laureate Daniel Kahneman – and understanding both is crucial to success. That’s why we focus on uncovering instant, subconscious reactions (system 1) and slower, more rational responses (system 2).

From facial coding to implicit association testing, our neuroscience tools capture system 1 responses, unearthing valuable insights. The applications of neuroscience are vast – from understanding the attributes associated with your brand to developing a compelling taste profile for a new product. Neuroscience has a particularly powerful application for pre-testing adverts, allowing you to identify areas for improvement before launch. Using frame-by-frame analysis, we can understand the specific emotions elicited at different points of the ad, whilst observing eye movements or brain states can identify the frame elements that are causing confusion or distraction.

At Kadence International, we believe in the synergy of technology and cognitive science to unravel consumer behaviour at its core. Our neuroscience service is meticulously structured to delve beyond the superficial layers of consumer reactions, penetrating the subconscious realms where the primal reactions reside. Utilising advanced technology and analytical frameworks, we dissect the complex tapestry of neural responses to uncover profoundly insightful and actionable insights. The integration of neuroscience into market research presents a paradigm shift, enabling a level of understanding that is deeply intuitive and exceedingly precise. This illuminates the path of product or campaign development and significantly elevates the potential for market resonance and success.

We recognise that every brand and project has its distinct narrative and objectives. Our approach to neuroscience-based analysis is highly customised and intricately aligned with your project’s unique requirements. Our team of neuroscience experts collaborates closely with you, ensuring a thorough understanding of your objectives and customising the research framework to ensure optimal relevance and insightfulness. The resultant data is a rich reservoir of nuanced insights, unravelling consumer perceptions, and reactions at a granular level. This data is meticulously analysed and translated into actionable recommendations, empowering you to fine-tune your strategies with a level of transformative precision and insightfulness. With Kadence International’s neuroscience service, you are not just obtaining data; you are gaining a profound understanding of your audience’s cognitive landscape, a knowledge realm that holds the potential to propel your brand towards unparalleled market success.

The impact neuroscience can have on your business:

Sharpen your comms

Applied in the early stages of comms development, neuroscience can help you determine how to improve your campaign and deliver greater impact.

Strengthen your brand positioning in the market

By determining which attributes and images are most strong associated with your brand, we can help you understand which strengths to leverage.

Develop an understanding of your customer that is second-to-none

By going beyond what consumers tell you, you can uncover and harness rich insights that will put you ahead of the competition.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

Local time Population
Free Report

Brands Exposed: What consumers want to see from your marking as they emerge from lockdown

How should you position your advertising as consumers emerge from lockdown with new expectations of brands and a different lens on marketing? In this report, we’ll share the key learnings from our proprietary study, Brands Exposed, with over 4,000 consumers across the UK, US and 8 Asian markets.

Download the report now
Brands Exposed
consumer-psychology
Blog

The Psychology Behind Consumerism.

Have you ever wondered why we, as consumers, make certain choices and decisions? Why do we feel compelled to buy that new gadget or indulge in a luxurious experience? It’s fascinating how our behaviour as consumers are driven by a complex interplay of factors deeply rooted in the intricate workings of our minds. Understanding the […]

Trusted by

Neuroscience.

Uncover subconscious behaviours to connect better with consumers.

Market research recruitment

David Ogilvy famously proclaimed that “people don’t think what they feel, don’t say what they think and don’t do what they say”. Neuroscience allows us to overcome this challenge, by helping us to understand what’s going on in the consumer’s head.

We harness the power of neuroscience to help you uncover system 1 thinking in relation to your ads, products and brand.

System 1 and system 2 thinking was first coined by Nobel laureate Daniel Kahneman – and understanding both is crucial to success. That’s why we focus on uncovering instant, subconscious reactions (system 1) and slower, more rational responses (system 2).

From facial coding to implicit association testing, our neuroscience tools capture system 1 responses, unearthing valuable insights. The applications of neuroscience are vast – from understanding the attributes associated with your brand to developing a compelling taste profile for a new product. Neuroscience has a particularly powerful application for pre-testing adverts, allowing you to identify areas for improvement before launch. Using frame-by-frame analysis, we can understand the specific emotions elicited at different points of the ad, whilst observing eye movements or brain states can identify the frame elements that are causing confusion or distraction.

At Kadence International, we believe in the synergy of technology and cognitive science to unravel consumer behaviour at its core. Our neuroscience service is meticulously structured to delve beyond the superficial layers of consumer reactions, penetrating the subconscious realms where the primal reactions reside. Utilising advanced technology and analytical frameworks, we dissect the complex tapestry of neural responses to uncover profoundly insightful and actionable insights. The integration of neuroscience into market research presents a paradigm shift, enabling a level of understanding that is deeply intuitive and exceedingly precise. This illuminates the path of product or campaign development and significantly elevates the potential for market resonance and success.

We recognise that every brand and project has its distinct narrative and objectives. Our approach to neuroscience-based analysis is highly customised and intricately aligned with your project’s unique requirements. Our team of neuroscience experts collaborates closely with you, ensuring a thorough understanding of your objectives and customising the research framework to ensure optimal relevance and insightfulness. The resultant data is a rich reservoir of nuanced insights, unravelling consumer perceptions, and reactions at a granular level. This data is meticulously analysed and translated into actionable recommendations, empowering you to fine-tune your strategies with a level of transformative precision and insightfulness. With Kadence International’s neuroscience service, you are not just obtaining data; you are gaining a profound understanding of your audience’s cognitive landscape, a knowledge realm that holds the potential to propel your brand towards unparalleled market success.

The impact neuroscience can have on your business:

Sharpen your comms

Applied in the early stages of comms development, neuroscience can help you determine how to improve your campaign and deliver greater impact.

Strengthen your brand positioning in the market

By determining which attributes and images are most strong associated with your brand, we can help you understand which strengths to leverage.

Develop an understanding of your customer that is second-to-none

By going beyond what consumers tell you, you can uncover and harness rich insights that will put you ahead of the competition.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

Local time Population
Free Report

Conducting online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

Download the report now
Conducting Online Research in Asia 2
Blog

Participant Recruitment in Market Research.

In market research, recruiting the right participants is not just a mere procedural requirement but the cornerstone of obtaining accurate and meaningful insights. The composition of the participant sample directly influences the validity and reliability of the research outcomes, making it imperative to consider the recruitment process carefully. First and foremost, a key goal of […]

ethnography-market-research
Blog

Ethnography – the benefits of researching in the field.

Ethnographic research is a qualitative research method that systematically studies social and cultural phenomena within their natural contexts. It involves observing and recording human behaviour, practices, and beliefs, often through immersion in the field, participation in activities, and in-depth interviews with participants. Ethnography aims to understand the experiences, perspectives, and culture of the people being […]

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Neuroscience.

Uncover subconscious behaviours to connect better with consumers.

Emerging research methodologies

David Ogilvy famously proclaimed that “people don’t think what they feel, don’t say what they think and don’t do what they say”. Neuroscience allows us to overcome this challenge, by helping us to understand what’s going on in the consumer’s head.

We harness the power of neuroscience to help you uncover system 1 thinking in relation to your ads, products and brand.

System 1 and system 2 thinking was first coined by Nobel laureate Daniel Kahneman – and understanding both is crucial to success. That’s why we focus on uncovering instant, subconscious reactions (system 1) and slower, more rational responses (system 2).

From facial coding to implicit association testing, our neuroscience tools capture system 1 responses, unearthing valuable insights. The applications of neuroscience are vast – from understanding the attributes associated with your brand to developing a compelling taste profile for a new product. Neuroscience has a particularly powerful application for pre-testing adverts, allowing you to identify areas for improvement before launch. Using frame-by-frame analysis, we can understand the specific emotions elicited at different points of the ad, whilst observing eye movements or brain states can identify the frame elements that are causing confusion or distraction.

At Kadence International, we believe in the synergy of technology and cognitive science to unravel consumer behaviour at its core. Our neuroscience service is meticulously structured to delve beyond the superficial layers of consumer reactions, penetrating the subconscious realms where the primal reactions reside. Utilising advanced technology and analytical frameworks, we dissect the complex tapestry of neural responses to uncover profoundly insightful and actionable insights. The integration of neuroscience into market research presents a paradigm shift, enabling a level of understanding that is deeply intuitive and exceedingly precise. This illuminates the path of product or campaign development and significantly elevates the potential for market resonance and success.

We recognise that every brand and project has its distinct narrative and objectives. Our approach to neuroscience-based analysis is highly customised and intricately aligned with your project’s unique requirements. Our team of neuroscience experts collaborates closely with you, ensuring a thorough understanding of your objectives and customising the research framework to ensure optimal relevance and insightfulness. The resultant data is a rich reservoir of nuanced insights, unravelling consumer perceptions, and reactions at a granular level. This data is meticulously analysed and translated into actionable recommendations, empowering you to fine-tune your strategies with a level of transformative precision and insightfulness. With Kadence International’s neuroscience service, you are not just obtaining data; you are gaining a profound understanding of your audience’s cognitive landscape, a knowledge realm that holds the potential to propel your brand towards unparalleled market success.

The impact neuroscience can have on your business:

Sharpen your comms

Applied in the early stages of comms development, neuroscience can help you determine how to improve your campaign and deliver greater impact.

Strengthen your brand positioning in the market

By determining which attributes and images are most strong associated with your brand, we can help you understand which strengths to leverage.

Develop an understanding of your customer that is second-to-none

By going beyond what consumers tell you, you can uncover and harness rich insights that will put you ahead of the competition.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

Local time Population
Free Report

Brands Exposed: What consumers want to see from your marking as they emerge from lockdown

How should you position your advertising as consumers emerge from lockdown with new expectations of brands and a different lens on marketing? In this report, we’ll share the key learnings from our proprietary study, Brands Exposed, with over 4,000 consumers across the UK, US and 8 Asian markets.

Download the report now
Brands Exposed
consumer-psychology
Blog

The Psychology Behind Consumerism.

Have you ever wondered why we, as consumers, make certain choices and decisions? Why do we feel compelled to buy that new gadget or indulge in a luxurious experience? It’s fascinating how our behaviour as consumers are driven by a complex interplay of factors deeply rooted in the intricate workings of our minds. Understanding the […]

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