Media market research.
Building a deeper understanding of your audiences, and how to grow them further
Bianca Abulafia
Media Market Research Lead
We help our clients to understand how audiences are interacting with media brands and the value of the content they are consuming. We support our clients not only in understanding current customer needs, but also how to grow audiences further.
From Bloomberg to the Wall Street Journal our team has worked with some of the biggest media brands across the globe, helping them to build a deeper understanding of how to maximise the commercial value of their content, and to build deep and lasting relationships with audiences.
Our team of media experts have supported clients with a range of different challenges: from broadening the portfolio of platforms on offer, to testing audience appetite for new content and pricing structures.
Media market research services
Our mission is to raise the impact of research – and we’re delivering
Market Research Agency of the Year
Winner
— Agency of the Year Awards, 2019
Market Research Agency of the Year
Finalist
— Agency of the Year Awards, 2020
Market Research Supplier of the Year
Winner
— Marketing Research & Insight Excellence Awards – 2019
Global Agency of the Year
Highly Commended
— Market Research Society Awards, 2019
Best Training and Development
Highly Commended
— Market Research Society's Operations Awards, 2019
Best Data Collection (telephone)
Finalist
— Market Research Society's Operations Awards, 2019
Best Data Collection (face-to-face)
Finalist
— Market Research Society's Operations Awards – 2019
Developing a future-focused digital product strategy for Wall Street Journal
A mixed methodology approach helped Wall Street Journal understand how to position the brand for success in a rapidly changing world.
Understanding the shift in business decision makers’ priorities as they enter a new normal with Bloomberg
Creating compelling content for Bloomberg to help its readers understand how their peers are responding to the pandemic.
Demonstrating the value of advertising on the Bloomberg platform
Neuroscience helped Bloomberg show that its advertising platform is a cut above the rest and delivers better outcomes for advertisers.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
Raising the Bar: Trends in Beverages
This report dives into the latest shifts in the global beverage industry, from the rise of no- and low-alcohol drinks to the growing demand for functional and wellness beverages. Discover how sustainability, innovative packaging, and consumer health trends are reshaping the future of beverages.
Download the report now
How to conduct online research in China
Conducting online research in China is unlike anywhere else in the world. With over 1.1 billion internet users in 2024, China accounts for over a fifth of the global online population. Nearly all of them, over 99%, access the internet via smartphones, making mobile-first behavior not just common but standard. Researchers won’t find Google, Facebook, […]
Margin of Error Calculator
How precise are your survey results? Use our Margin of Error Calculator to see how reliable your data is and understand how much your results could vary.
Sample Size Calculator
Need to find the right sample size for your study? Our Sample Size Calculator delivers quick, accurate results.
Exploring qualitative research in China
Amy Lo explores her personal experiences growing up across two vastly different continents and how these have shaped her insight career. When I was 12 my Dad announced I was to leave my home in Taiwan to attend boarding school in England. The resulting 10 years were to shape me in a way neither he, […]
We have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.
Head of Research
Bloomberg
Head of ResearchKadence were an excellent partner on this project; they took time to really understand our business challenges, and developed a research approach that would tackle the exam question from all directions. The impact of the work is still being felt now, several years later.
Customer Intelligence Director
Wall Street Journal
Customer Intelligence DirectorI have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery
Head of Insights
Sales & Marketing
Vital Strategies