Consumer goods market research.
Supporting strategies for successful product launches and portfolio management
Ellie Tehrani
Consumer Goods Market Research Lead
Launching or refining consumer products is a big endeavour. We support brands with consumer goods market research at every stage of the product development cycle, harnessing insight to help clients understand their customers and prospects to grow market share.
From Unilever to Arla to Mars our consumer packaged goods market research team has worked with some of the world’s biggest names to help them determine the winning concept, identify the right flavour / scent portfolio, uncover category unmet needs and pinpoint key targets.
Consumer goods market research services
Customer understanding
Truly understand your customers’ needs and challenges to inform future strategy
Concept testing
Identify the strongest concept(s) to take forward for further iteration and development
Product testing
Optimise your products and services to set your business up for success
Pricing research
Find the optimum price point for your product or service
Ad testing research
Gain feedback in the early stages of creative development to improve ad effectiveness
Brand equity
Discover what drives the value of your brand and how this compares with the competition
Our mission is to raise the impact of research – and we’re delivering
Market Research Agency of the Year
Winner
— Agency of the Year Awards, 2019
Market Research Agency of the Year
Finalist
— Agency of the Year Awards, 2020
Market Research Supplier of the Year
Winner
— Marketing Research & Insight Excellence Awards – 2019
Global Agency of the Year
Highly Commended
— Market Research Society Awards, 2019
Best Training and Development
Highly Commended
— Market Research Society's Operations Awards, 2019
Best Data Collection (telephone)
Finalist
— Market Research Society's Operations Awards, 2019
Best Data Collection (face-to-face)
Finalist
— Market Research Society's Operations Awards – 2019
Harnessing blockchain technology in market research with Unilever Food Solutions
We took part in a first of its kind pilot to test the technology and assess what it could bring to market research.
Harnessing augmented reality to power innovation in pack testing for Asahi
We ran an industry-leading pilot to test the role of augmented reality in research and its applications to pack testing.
Developing comms to deliver behavioural change for Vital Strategies
A hybrid qualitative approach helped Vital Strategies understand the relative effectiveness of its communication material in the real world among target audiences.
Understanding the elements of value driving recommendations for Panasonic
Interviews with consumers have helped Panasonic determine NPS scores and benchmark themselves against the competition.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
Redefining Beauty: Trends Shaping the Industry
This report explores the evolving global trends in the beauty and cosmetics industry, covering the rise of genderless beauty, the influence of technology like AI and AR, and the shift toward sustainability. It also highlights new direct-to-consumer brands, the booming men’s grooming market, and how beauty is embracing diversity and inclusivity.
Download the report now
Why do consumers think updated and revised products are better?
The allure of new and improved products is undeniable. We constantly see updates and revised versions of our favourite products and wonder if and when we should buy the updated versions of products that already work for us. The truth is that brands frequently release products as new and improved, and consumers feel compelled to […]
Understanding Your Audience: A Deep Dive into Consumer Behavior in the Beauty Industry.
The beauty industry is constantly evolving and growing, with global sales projected to reach $716 billion by 2025. However, in this crowded and competitive market, it is becoming increasingly challenging for brands to stand out and capture the attention of their target audience. Did you know that 75% of consumers expect personalised experiences from beauty […]
We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
Senior Marketing ExecutiveI have leveraged Kadence’s design and curation services extensively over the last year and continue to be wowed by their speed, agility, and quality of output. The team helped me turn multiple key presentations and infographics last year into WOW content, helping create compelling stories that were memorable and effective. Probably more than anything, I value their partnership and willingness to help, not just “sell” which is rare in today’s world!
Senior Insights Leader
Mars
Senior Insights LeaderWe have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.
Head of Research
Bloomberg
Head of Research
Sales & Marketing
Vital Strategies
Customer Intelligence Director