Agriculture market research.
Building a rich understanding of your customers to inform your future strategy
Cindi Collett
Agriculture Market Research Lead
We help agricultural businesses get closer to their customers so that they can design products and communications that meet their needs.
We have a wealth of expertise in agriculture market research having conducted research with farmers and growers across Europe, the US and Asia. Thanks to our deep sector understanding, we understand how to design studies to secure the participation of these groups and are able to build the rapport needed to uncover rich insights. What’s more, we’re able to reach other audiences in the sector beyond end customers, including dietitians and industry experts, to provide a valuable input to product development.
In our many years’ working in the sector, we’ve helped organisations with a range of challenges. We’ve brought a brand closer to its target audience of cut flower growers. We’ve explored the drivers and barriers to tractor purchases. And we’ve tested a range of agricultural products from farmers’ tools to crop protection products.
Agriculture market research services
Our mission is to raise the impact of research – and we’re delivering
Market Research Agency of the Year
Winner
— Agency of the Year Awards, 2019
Market Research Agency of the Year
Finalist
— Agency of the Year Awards, 2020
Market Research Supplier of the Year
Winner
— Marketing Research & Insight Excellence Awards – 2019
Global Agency of the Year
Highly Commended
— Market Research Society Awards, 2019
Best Training and Development
Highly Commended
— Market Research Society's Operations Awards, 2019
Best Data Collection (telephone)
Finalist
— Market Research Society's Operations Awards, 2019
Best Data Collection (face-to-face)
Finalist
— Market Research Society's Operations Awards – 2019
Understanding usage and perceptions of plug-in hybrid electric vehicles to shape future comms for Mitsubishi
A quantitative survey helped Mitsubishi Motors to understand how its vehicles were being used in the real world, informing how best to position communications about the role and value of PHEVs.
Understanding the elements of value driving recommendations for Panasonic
Interviews with consumers have helped Panasonic determine NPS scores and benchmark themselves against the competition.
Embedding a customer-centric culture to inform all areas of business strategy for Havells
An ongoing customer understanding programme has helped Havells understand emerging needs, trends and competitor perceptions amongst its customers across various categories.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
Get to know The Modern Millennial
The Modern Millennial offers a comprehensive look into the generation shaping today’s market. From their values and digital habits to their focus on sustainability, this report dives deep into the key behaviors and mindsets driving millennial decisions and reshaping industries.
Download the report now
The Definitive Guide to Concept Testing
Every marketer knows the stat: eighty percent of new products fail. Or ninety. Or ninety-five. The number changes depending on the study, but the narrative doesn’t—the majority of new ideas don’t make it. By anyone’s standards, those are brutal odds. For brands that want to innovate, compete, and stay relevant, it raises urgent questions: How […]
How to conduct online research in China
Conducting online research in China is unlike anywhere else in the world. With over 1.1 billion internet users in 2024, China accounts for over a fifth of the global online population. Nearly all of them, over 99%, access the internet via smartphones, making mobile-first behavior not just common but standard. Researchers won’t find Google, Facebook, […]
Margin of Error Calculator
How precise are your survey results? Use our Margin of Error Calculator to see how reliable your data is and understand how much your results could vary.
We have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.
Head of Research
Bloomberg
Head of ResearchWe’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
Senior Marketing ExecutiveKadence were an excellent partner on this project; they took time to really understand our business challenges, and developed a research approach that would tackle the exam question from all directions. The impact of the work is still being felt now, several years later.
Customer Intelligence Director
Wall Street Journal
Customer Intelligence DirectorKadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell
Performance Marketing & Analytics DirectorTrusted by
Other sectors we serve
Our market research capabilities extend beyond agriculture. With over 30 years of experience in market research, we have a wealth of expertise and in-depth knowledge across various sectors.
Whether you’re in retail, tech, healthcare, or food and beverage, Kadence applies the same level of dedication and insight to help you meet your unique objectives.
Why Choose Kadence for Your Agriculture Market Research?
Choosing the right agency for agriculture market research goes beyond data collection—it’s about gaining deep insights that drive informed decisions and better business outcomes. Whether you’re exploring new farming techniques, refining your product offerings, or analysing market trends, Kadence delivers insights that help you stay ahead in the competitive agriculture sector.
With over 30 years of experience in market research, Kadence is a trusted name in the field. We understand the complexities of the agriculture sector, where market conditions, consumer demands, and environmental factors continually evolve. Our research is designed to provide actionable insights that matter to your business, ensuring you can confidently make decisions that drive growth.
You’ll work directly with experienced researchers who specialise in agriculture market research. We don’t just provide data; we work closely with you to ensure clarity, alignment, and strategic direction. From day one, we immerse ourselves in your business, understanding your goals and challenges, so you receive not just insights but clear, actionable recommendations.
Customised Research Approaches for Agriculture
At Kadence, we understand that the agriculture sector is dynamic and constantly evolving. Our approach to market research is designed to address the unique challenges of the industry, helping you stay ahead of trends and market demands. We focus on delivering actionable insights that provide a clear path forward for your business, no matter your research goals. These methods include:
Agriculture Market Research
Agriculture market research provides a comprehensive understanding of the trends, behaviours, and competitive landscape in the agricultural industry. Our research methodologies help you gain insights into market conditions, consumer preferences, and emerging opportunities. By leveraging this data, we help you make informed decisions that drive your business’s success in the agriculture sector.
Product Research for Agriculture
Knowing which products will resonate with your target audience is critical in agriculture. Our product research dives into consumer needs, preferences, and expectations, guiding you to optimise your product offerings, improve features, and increase sales. We help you determine what makes a product attractive to farmers, suppliers, and consumers, ensuring it stands out in a competitive market.
Market Research for Agriculture
Our market research for agriculture goes beyond just consumer insights. We provide a comprehensive analysis of market trends, environmental influences, and the competitive landscape. By understanding where the market is heading, you can make informed decisions about product development, pricing strategies, and marketing approaches, ensuring your business stays ahead of the curve.
Consumer Behaviour Analysis in Agriculture
Understanding consumer behaviour is crucial for any agricultural business. We analyse how consumers make purchasing decisions, what drives their loyalty, and how external factors such as seasonality, economic conditions, and sustainability trends influence buying habits. This data helps shape product offerings, personalise marketing efforts, and improve customer retention strategies.
Competitor Analysis and Benchmarking
In a competitive agriculture market, understanding your competitors is key. Our research includes in-depth competitor analysis to help you assess your position in the market. We benchmark your performance against key competitors, identify gaps in your product offerings, and highlight areas where you can gain a competitive edge.
Supply Chain and Distribution Research
Understanding the complexities of the agricultural supply chain is critical for success. We conduct in-depth research into distribution networks, logistics, and supplier relationships to ensure that your products reach the market efficiently. By analysing supply chain performance, identifying bottlenecks, and assessing distribution strategies, we help you optimise your processes, reduce costs, and improve overall supply chain efficiency.
Ready to Make Smarter Decisions for Your Agriculture Business?
Request a quote today. Let us help you unlock new possibilities and guide your business with valuable agriculture market research insights. Whether it’s agriculture market research, product research for agriculture, or in-depth analysis of your industry, Kadence is here to support your goals.
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