The challenge

With over 2,700 journalists and analysts across 120 countries, Bloomberg is one of the world’s largest news organisations, providing global business leaders with the information and analysis required to win in today’s complex marketplace. In the wake of unprecedented global uncertainty, Bloomberg wanted to help its readers navigate the path ahead, by shedding light on how their peers were responding to the pandemic.

What we did

We spoke to over 700 business decision makers in 6 markets (Singapore, Thailand, Malaysia, Hong Kong, Japan and Australia) to understand the shift in their priorities, exploring everything from top concerns and challenges right through to attitudes towards business travel and expectations from brands.

To bring this to life for Bloomberg and its readers, we produced an engaging infographic highlighting the key findings with the help of our in-house design and data visualisation team.

The impact of the research

The research has allowed Bloomberg to provide valuable insight to its readers about how business decision makers priorities are evolving at this critical time. As the first of 3 waves of research on this topic, we’ll be able to track changes in attitudes and behaviours over time to help business leaders understand and react to the changing situation.

We have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.

Head of Research
Bloomberg

The challenge

Wall Street Journal is one of the most respected newspaper brands globally. But like many other sectors, media is undergoing rapid digital transformation. The Wall Street Journal wanted to understand how its digital experience was perceived and how it could be optimised going forwards.

What we did

We embarked on the Wall Street Journal’s biggest ever piece of consumer research at the time, engaging over 5,000 respondents, spanning current, lapsed and prospective customers. To understand perceptions of and attitudes towards the Wall Street Journal and its digital products, we used a range of methodologies, including surveys, focus groups and in-depth interviews. By combining this with passive tracking, and UX testing, we were able to go beyond what consumers say, and understand how they really interact with Wall Street Journal’s digital portfolio.

The impact of the research

As a result of the research, Wall Street Journal has been able to better understand the role and interplay of its products and identify opportunities for further development to drive retention and acquisition. This has been translated into a new digital product strategy, that has shaped decisions on everything from the products and formats the Wall Street Journal produces, right through to the user experience.

We have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.

Head of Research
Bloomberg

The challenge

As government targets encourage a move towards ultra-low emission vehicles, Mitsubishi Motors has been leading the charge since 2014. Its Outlander PHEV is the UK’s best-selling plug-in hybrid vehicle (PHEV). Mitsubishi wanted to better understand how Outlander PHEV customers use and charge their vehicles to remind policy makers of the value of PHEVs as a transitional technology and to inform its future communications about the role and merits of PHEVs.

What we did

We carried out an independent online survey with Mitsubishi Outlander PHEV customers. This enabled us to quantify their current usage and charging habits, as well as their perceptions of PHEVs and future consideration of electrified vehicles.

The impact of the research

The research allowed Mitsubishi to better understand Outlander PHEV customers’ usage habits, particularly in terms of regular charging and use of the vehicle in pure electric mode which contributes to cleaner air and lower CO2 emissions. Exploring the future consideration of electrified vehicles has also helped Mitsubishi to inform its communications and generate PR coverage – emphasising the role PHEVs can play both in the short-term, and as a segue to a pure electric future. This is particularly important within the context of the UK government’s ‘Road to Zero Emissions’ strategy by 2035.

Kadence helped us not only conduct a thorough and insightful piece of research, its interpretation of the data provided many useful and unexpected good-news stories that we were able to use in our communications and interactions with government bodies.

General Manager PR -Internal Communications & Government Affairs
Mitsubishi

The challenge

As school systems in the US struggle to fund programs and services, teens are left with access to limited resources to help guide their plans for the future. Agencies, both not-for-profit and for-profit, provide tools, questionnaires and information, but few do so in a way that takes the unique preferences of this digital-native generation to heart. American Student Assistance set out to create a planning tool, called Futurescape, which would be highly engaging to teens, providing them with valuable resources to make informed decisions to achieve their education and career goals.

What we did

Our approach was multi-faceted. We first carried out a large, independent online survey with middle schoolers and teens in the US. With this, we helped ASA understand teens deeply – their thoughts and struggles, their successes, sources for advice they trust, among many other topics. We also engaged 90 teens in a week-long online community to dig deeper on these topics and create a video summary for key stakeholders at ASA, bringing them closer to their audience. In parallel, we hosted focus groups with teens to review early designs of the tool itself which informed further design planning.

The impact of the research

Guided by insights from the research, Futurescape has been launched and is helping teens navigate toward their future. Marketing efforts are underway, with Kadence continuing to support American Student Assistance by tracking ongoing awareness and perceptions to understand how well marcomms around the tool are working. What’s more, ASA has leveraged what they’ve learned through social media posts and more formal reports, supporting their position as a respected thought leader.

We have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.

Head of Research
Bloomberg