Our Best Research and Trend Reports of 2023.

As we begin 2024, here’s a look at the most inspiring trend reports and research papers from 2023 and gear up for an informed start to the new year ahead.

The Modern Plate.

Embark on a culinary exploration with our trend report that captures the future of dining. This report unveils five key trends revolutionising the restaurant industry, from digital dining innovations like ghost kitchens to wellness-focused menus and farm-to-fork movements. It also highlights the blending of global flavours and immersive dining experiences. Ideal for restaurateurs and global brands, this report provides insights into evolving consumer expectations and the transformative shifts in gastronomy.

Download the report to discover the trends shaping tomorrow’s dining experiences.

Emerging Global Trends in the Beverage Industry.

Gain insights into the five most compelling consumer trends, particularly in alcoholic beverages, including the rise of non-alcoholic options catering to the growing sobriety and moderation movement. This report is ideal for beverage brands, retailers, bars, and restaurants. It is a vital resource for understanding the evolving marketplace and global preferences in the beverage sector. Stay ahead of the curve in quenching the modern consumer’s thirst for innovation.

Download the report to explore these transformative trends.

The 8 Personas of Beauty Buyers.

This comprehensive guide reveals the unique traits and preferences of various beauty industry segments, enabling you to craft targeted marketing strategies. Gain a competitive edge with enhanced decision-making for product development and campaigns, informed by expertly crafted personas built on thorough market research. This essential tool for beauty, cosmetics, and personal care brands offers the insights needed to resonate with your target audience and drive business growth.

Download the guide to explore the eight key beauty buyer personas.

The Future of Product Marketing.

This essential resource unpacks the top ten trends, challenges, and opportunities reshaping the field. Learn about the increasing significance of omnichannel marketing, the role of AI and ML, and the crucial need for cultural sensitivity in a post-pandemic world. Packed with case studies and expert insights, this guide is indispensable for Product Marketing Managers aiming to navigate and excel in today’s complex marketing landscape.

Download the guide for insights on staying ahead in product marketing.

Navigating Emerging Trends in Global Travel and Tourism.

Our in-depth research report explores the transformative trends in global travel and tourism. This guide comprehensively analyses the top five trends shaping the industry’s future, from personalised experiences and virtual reality to the rise of digital nomadism. Understand the critical role of sustainability in travel, including eco-tourism and responsible practices, and discover how the industry is adapting to new consumer behaviours and technological advancements. Ideal for brands looking to stay ahead in the travel and tourism industry.

Download the report to gain valuable insights into emerging travel trends.

Unraveling the Power of Brand Analysis.

This comprehensive resource provides essential strategies and insights for conducting an in-depth brand analysis exploring internal and external factors. Identify your brand’s strengths, weaknesses, and opportunities, and understand customer perceptions and market trends. Equip yourself with the latest techniques and emerging technologies to enhance brand identity, customer experience, and loyalty. Ideal for marketing leaders, this guide is a roadmap to transforming your brand and achieving business success.

Download the guide for actionable insights into brand analysis.

The 9 Personas of Car Buyers.

This guide offers an in-depth understanding of diverse consumer segments with distinct characteristics, values, and preferences. Tailor your marketing strategies effectively by leveraging these detailed personas. Enhance decision-making in product development and customer engagement, driving growth and success in your automotive business. Our expertly crafted personas are based on comprehensive market research and real-world data, making them a vital tool for any automotive marketing professional.

Download the guide to unlock the power of consumer insights in the automotive industry.