Discover why the top global brands trust Kadence
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Our USA offices
Kadence International is a leading market research company in the USA. We partner with brands on full-service market research projects, helping to crack complex business problems through rich insight. We can also work with companies as a fieldwork partner, helping to reach the right respondents and execute fieldwork.
We have offices in New York and the Silicon Valley. From these bases, we can conduct research across the United States, both in North and South America. And with team members in London, Seattle and Tokyo, as well as global offices across Asia, we can turn pressing research needs around quickly. This gives us the ability to work longer, and smarter, to serve our clients.
We are consistently recognised as one of the top market research agencies globally
Innovation of the Year
Finalist
— The AURAs, 2021
Market Research Agency of the Year
Winner – Gold
— Agency of the Year Awards, 2021
Consultant of the Year
Winner – Gold
— Agency of the Year Awards, 2021
Consultant of the Year
Winner
— Agency of the Year Awards, 2020
Market Research Agency of the Year
Finalist
— Agency of the Year Awards, 2020
Market Research Supplier of the Year
Winner
— Marketing Research & Insight Excellence Awards – 2019
Market Research Agency of the Year
Winner
— Agency of the Year Awards, 2019
Global Agency of the Year
Highly Commended
— Market Research Society Awards, 2019
Best Training and Development
Highly Commended
— Market Research Society's Operations Awards, 2019
Best Data Collection (telephone)
Finalist
— Market Research Society's Operations Awards, 2019
Best Data Collection (face-to-face)
Finalist
— Market Research Society's Operations Awards – 2019
Meet Our Senior Team
Ellie Tehrani
Specialist sectors Technology, B2B, Financial Services Current location USAEllie believes in working as one with our clients, in understanding the “why” in every request so that the “how” becomes a natural solution to the equation. Her vision and impact in the industry has been to shift the research paradigm from descriptive to prescriptive, enabling our clients to formulate clear answers to complex questions.
Ani Villaverde
Specialist sectors Design, Advertising, Brand Current location USAAni brings an extensive history of working in the market research industry. She is a brand design ambassador responsible for the creative direction and execution across all channels and audiences. Focused on delivering insight and creating compelling and persuasive visual stories, she artfully mixes her analytic foundation with big creative ideas.
Janine Michalek
Specialist sectors B2B, B2C, Retail and CPG Current location USAJanine, with 25+ years of Insights experience, is a key driver of corporate success. Her top-notch market intelligence shapes growth-focused strategies, leveraging diverse research methods and advanced statistics to tackle challenges, foster innovation, and fuel growth. She’s also a highly regarded speaker at trade shows, seminars, round-tables, trade associations, and industry events.
Join Kadence
We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.
See all vacancies
Market research services
We work with the world’s leading brands, harnessing research to unlock new ideas, develop future strategies and power business growth.
Brand and advertising research
We help brands create comms that cut through by understanding the messages which truly resonate with your target audience.
Customer and market understanding
We bring businesses closer to their customers and help them navigate the broader market, so they can future proof their strategy.
Insight activation
Our work doesn’t stop at the debrief. We go further, workshopping findings and creating standout creative outputs to raise the impact of research and turn insight into action.
New product development research
We partner with brands to develop winning products, from concept development right through to pricing research.
Online and offline fieldwork services
We’re a trusted fieldwork partner to top-tier organisations, providing them with the data they need to drive decision-making.
Our location
See on Google mapsKadence International – New York
The Chrysler Building
405 Lexington Ave,
Suite 701
New York, NY 10174
tel: (650) 350 – 2966
Our location
See on Google mapsKadence International – San Francisco
Salesforce Tower
415 Mission Street
37th Floor
San Francisco, CA 94105
tel: (650) 350 – 2966
Sectors we serve
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
How to run workshops that turn insight into action
How do you ensure that the research you commission moves your company to action, creating competitive advantage and growth for your business? In our free guide we share our top tips for preparing and running an effective workshop, as well as practical workshop exercises that you can take away, apply to your business and use to ensure that your research really does drive business change.
Download the guide now
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Costco has always been synonymous with value, but its recent crackdown on membership moochers is raising eyebrows across the retail industry. The retailer, known for its bulk discounts and no-frills shopping experience, has begun enforcing stricter membership policies to ensure that only paying members enjoy the perks of shopping at their warehouses. This move isn’t […]
New research in the US indicates nationwide increase in cannabis use as substitute for opioids and other medications
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What brands need to know about America’s CBD users
With legalization of recreational marijuana becoming more commonplace alongside a continual rise in the availability of cannabis-based products, it is a turbulent but exciting time for CBD. But do people really understand what CBD is and what it does? Why do people use CBD products … and how are people using it compared to cannabis? According […]
How can brands cater to the growing population of adult cannabis consumers?
Cannabis talk in the US media is unavoidable these days as changing legislation and recreational dispensaries continue to open up across selected states in the country. How can companies outside the cannabis space take advantage of this growing trend? Our research with over 2,000 US consumers sought to understand this new opportunity for brands. One-in-five […]
Sales & Marketing
Vital Strategies
Customer Intelligence Director