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How to use augmented reality in market research: key learnings from our pilot with Asahi – video

Jodie Shaw

Concept and pack testing is an area that’s ripe for innovation – a need made ever more pressing during the Covid-19 pandemic. Watch this 15 minute video to hear how we worked with Asahi UK to pilot the use of augmented reality for this purpose, testing pack designs for Fuller’s London Pride.

We’ll share our key findings, focusing specifically on what we discovered about the value of using AR versus static 2D images. These insights will have value to any researcher looking to broaden their toolkit and harness new technologies in the “new normal”.

This is is the first of Kadence International’s Micro Masterclasses, 15 minute videos designed to provide fresh thinking and a new perspective on research methodologies.

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