Harnessing blockchain technology in market research with Unilever Food Solutions

We took part in a first of its kind pilot to test the technology and assess what it could bring to market research.

The challenge

Kadence International and Unilever Food Solutions have worked together for a number of years, united by a passion for uncovering rich insights. We wanted to understand how blockchain, one of the hottest developments in the tech world, could be applied to research.

What we did

To do this, we partnered with Measure Protocol, a tech start-up that has developed a blockchain-powered marketplace for person-based data. We took part in a first of its kind pilot to test the technology and assess what it could bring to market research.

The impact of the research

One of the key findings was that the emphasis on privacy resulted in a willingness to share passively collected data such as Amazon purchase history, location data or Apple Health data. We’re excited about the opportunity this provides to triangulate claimed survey data with behavioural data, allowing us to uncover the full picture.

Free Guide

How to run workshops that turn insight into action

How do you ensure that the research you commission moves your company to action, creating competitive advantage and growth for your business?  In our free guide we share our top tips for preparing and running an effective workshop, as well as practical workshop exercises that you can take away, apply to your business and use to ensure that your research really does drive business change.

Workshops activation