Case studies

Demonstrating the positive impact of CSR programmes on brand perceptions across Asia for Samsung

A comprehensive piece of research to validate Samsung’s CSR efforts in 9 markets, thereby confirming the importance of such initiatives and their positive impact on brand perceptions.

Validating an internal brand proposition for SMU’s Post-Graduate Programme

A multiphase regional study helped SMU understand resonance and perceptions towards an internal branding effort for the postgraduate track.

Establishing a pan-Asian Financial Health Index for GoBear

A collaborative and consultative qualitative & quantitative approach helped GoBear establish a Financial Health Index in key markets, thereby expanding its brand value beyond the current positioning.

Embedding a customer-centric culture to inform all areas of business strategy for Havells

An ongoing customer understanding programme has helped Havells understand emerging needs, trends and competitor perceptions amongst its customers across various categories.

Developing comms to deliver behavioural change for Vital Strategies

A hybrid qualitative approach helped Vital Strategies understand the relative effectiveness of its communication material in the real world among target audiences.