From AI-built menus to climate-positive burgers, fast food is transforming fast. In this global trend report, we explore the five biggest shifts reshaping the QSR industry—from stealth chains disguised as local spots to snack-led menus and autonomous kitchens.
This isn’t about what’s trending—it’s about what’s changing.
We analysed dozens of QSRs across the US, UK, Asia, and beyond to uncover how consumer behaviours, operational strategy, and innovation are converging in surprising ways.