[Research] Cricket’s Biggest Advertising Moment: What Worked in IPL 2024 Ads and What’s Next for Sports Marketing? | Kadence

With over 500 million people tuning in to IPL 2024 across TV and digital platforms, the event offers a prime opportunity for brands. But how many of them were truly remembered by viewers?

The Indian Premier League (IPL) is one of the largest sporting events globally, attracting massive viewership each season. Yet, despite this wide audience, brand recall remains a challenge in such a fast-paced, high-stakes environment. This report takes a deeper look at how ads performed during the 2024 season and what marketers across industries can learn from these insights.
What’s Inside the Report:

• Brand Recall Insights: A closer look at how viewers remember ads aired during high-impact sports broadcasts. Did you know 2 out of 3 respondents recall five brands or fewer after watching IPL ads?
• Audience Engagement: How different demographics responded to the ads and which brands made a lasting impression.
• Superfan Influence: The crucial role superfans play in driving brand buzz and ad recall.
• Global Advertising Trends: Key takeaways from the IPL that can be applied to major global sports marketing strategies.