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The Definitive Guide to Gen-Z.

Now making up one-third of the world’s population, Generation Z or Zoomers are quickly entering the consuming class.

Gen-Z have grown up in a digital world. They have never known a time before the internet or social media.

Being true digital natives, Generation Z present a unique set of challenges for brands looking for loyalty.

This 50+ page guide delves deeper into the wants, needs and demands that this generation is looking for from brands.

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The definitive guide to generation z report

Download this 50+ page definitive guide
  • How Gen-Z is different from previous generations
  • What Gen-Z expects from brands and products
  • How Gen-Z is the same (and different) around the world
  • Case studies from around the world
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Uncover the latest trends in online shopping

Digitization has reset the online shopping game board. Today, the most successful retailers have adopted technology at warp speeds. With breakthrough technology complementing every step of the retail process, where are we headed?

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Unlock the latest beverage industry trends and insights

Our comprehensive trend report on the global beverage industry takes a deep dive into what consumers want and how leading brands are responding to major shifts in consumption habits worldwide.

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What is powering the next-gen of fitness and med-tech?

Tech is becoming part of our everyday lives including wellness and medicine. Our in-depth report examines the top technology trends in the health, fitness, and medical industries.

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How the face of the beauty industry is being reshaped worldwide

The beauty and personal care market is growing at a rapid pace globally. Learn what is fueling this growth and the secrets of leading brands worldwide in this comprehensive report.

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Discover the habits and preferences of Gen Z worldwide.

Gen Z is the largest global consumer group. Learn about their habits and preferences, from digital fluency to eco-consciousness, in this comprehensive guide with case studies from around the world.

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Trends Reshaping the Asian Consumer every Brand should know.

Asian consumers are expected to make up half of the world’s consumption in the next decade. Not only are Asia’s consumer markets growing rapidly – they are diversifying. Download our report to learn key trends.

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