Free report

Which behaviors will stick and which will subside in a world without restrictions? Report.

New research from Kadence International

Download Now

Which behaviors will stick?

Which behaviors will stick and which will subside in a world without restrictions?

It’s inevitable that we’ll see lasting behavioural change as a result of COVID-19. But determining which of the behaviours adopted during the pandemic will stick and which will disappear once restrictions come to an end is less clear-cut. According to a survey of CMOs by Dentsu, this is the number one challenge keeping senior marketers awake at night.

This report draws on the findings of a new Kadence study powered by Dynata with 3,000 consumers in 10 markets (China, Japan, India, Singapore, Indonesia, Thailand, the Philippines, Vietnam, the UK and the US) to:

  • Separate the long-term trends from the short-term fads, revealing the behaviours we believe will be retained post-COVID-19
  • Shine a line on the opportunities and challenges these behavioural shifts present for brands
  • Determine which products and services will need to be adapted to see sustained behavioural change, taking inspiration from countries where new trends have taken hold
  • Provide you with the tools and an approach to predicting future behaviour that you can use in your own business

Trusted by

Free Report

Uncover the latest trends in online shopping

Digitization has reset the online shopping game board. Today, the most successful retailers have adopted technology at warp speeds. With breakthrough technology complementing every step of the retail process, where are we headed?

Download the report
Free Report

Unlock the latest beverage industry trends and insights

Our comprehensive trend report on the global beverage industry takes a deep dive into what consumers want and how leading brands are responding to major shifts in consumption habits worldwide.

Download the report
Free Report

What is powering the next-gen of fitness and med-tech?

Tech is becoming part of our everyday lives including wellness and medicine. Our in-depth report examines the top technology trends in the health, fitness, and medical industries.

Download the report
Free Report

How the face of the beauty industry is being reshaped worldwide

The beauty and personal care market is growing at a rapid pace globally. Learn what is fueling this growth and the secrets of leading brands worldwide in this comprehensive report.

Download the report
Free Report

Discover the habits and preferences of Gen Z worldwide.

Gen Z is the largest global consumer group. Learn about their habits and preferences, from digital fluency to eco-consciousness, in this comprehensive guide with case studies from around the world.

Download the report
Free Report

Trends Reshaping the Asian Consumer every Brand should know.

Asian consumers are expected to make up half of the world’s consumption in the next decade. Not only are Asia’s consumer markets growing rapidly – they are diversifying. Download our report to learn key trends.

Download the report