Free report

Which behaviors will stick and which will subside in a world without restrictions? Report.

New research from Kadence International

Download Now

First Name*
Last Name*
Business email address*
Company*
Job title*
Location*
- Keep me up to date with all the latest research and insights in Kadence's free newsletter.

Which behaviors will stick?

Which behaviors will stick and which will subside in a world without restrictions?

It’s inevitable that we’ll see lasting behavioural change as a result of COVID-19. But determining which of the behaviours adopted during the pandemic will stick and which will disappear once restrictions come to an end is less clear-cut. According to a survey of CMOs by Dentsu, this is the number one challenge keeping senior marketers awake at night.

This report draws on the findings of a new Kadence study powered by Dynata with 3,000 consumers in 10 markets (China, Japan, India, Singapore, Indonesia, Thailand, the Philippines, Vietnam, the UK and the US) to:

Separate the long-term trends from the short-term fads, revealing the behaviours we believe will be retained post-COVID-19
Shine a line on the opportunities and challenges these behavioural shifts present for brands
Determine which products and services will need to be adapted to see sustained behavioural change, taking inspiration from countries where new trends have taken hold
Provide you with the tools and an approach to predicting future behaviour that you can use in your own business

Trusted by

Helping brands uncover valuable insights

We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods

Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone

Kadence helped us not only conduct a thorough and insightful piece of research, its interpretation of the data provided many useful and unexpected good-news stories that we were able to use in our communications and interactions with government bodies.
General Manager PR -Internal Communications & Government Affairs
Mitsubishi

Kadence team is more like a partner to us. We have run a number of projects together and … the pro-activeness, out of the box thinking and delivering in spite of tight deadlines are some of the key reasons we always reach out to them.
Vital Strategies

Kadence were an excellent partner on this project; they took time to really understand our business challenges, and developed a research approach that would tackle the exam question from all directions. The impact of the work is still being felt now, several years later.
Customer Intelligence Director
Wall Street Journal

Get In Touch

"(Required)" indicates required fields

First Name(Required)

Last Name(Required)

Business email address(Required)

Company(Required)

Job title(Required)

Location(Required)

Phone(Required)

Project delivered / completed within (optional)

What is your budget for this project? (optional)

Message

Optional Brief Upload (80MB max)

Drop files here or

Accepted file types: pdf, doc, docx, odt, ppt, pptx, txt, ods, xls, xlsx, Max. file size: 80 MB.

(function() { var e = document.getElementById('select'); e.onchange = function() { if (e.value != 'null') { e.style.color = '#000'; } else { e.style.color = '#777'; } }; })();