Brands Exposed – what consumers want to see from your marketing as they emerge from lockdown.

How should you position your advertising as consumers emerge from lockdown with new expectations of brands and a different lens on marketing?

In this report, we’ll share the key learnings from our proprietary study, Brands Exposed, with over 4,000 consumers across the UK, US and 8 Asian markets.

We’ll reveal

• The messaging consumers want to see from brands in this period as well as what they reject
• The ads that are really resonating with consumers based on our Emotional Connection Matrix and what we can learn from them
• The pitfalls to avoid
• The cultural differences that brands need to consider to succeed in different markets
• How evolving anxieties about COVID-19 are influencing consumers’ reactions to ads, and what this can tell us about projecting future ad success