Market Research Agency.

Bespoke insights. Global expertise. Unmatched access.

Complex Research Brief? We bring clarity to your market decisions.

When your brief is complex and your audience elusive, Kadence brings clarity. With deep local insight, global reach, and award-winning methods, we turn data into confidence and competitive edge – across the UK.

Brands We Work With

Bloomberg Media Samsung Panasonic Mitsubishi Mars Arla

Discover insights that drive action

At Kadence International, we believe that powerful decisions are born from meaningful insight—not just data. That’s why our approach to market research is designed to get under the skin of your audience, ensuring every voice is heard, especially the ones others often miss.

Whether you need to understand your customer better, validate a new proposition, or identify fresh opportunities, we bring a unique blend of traditional rigour and modern research tools to the table. So even when the challenge is complex, you’ll leave with answers that are clear, concise and actionable.

Our Market Research Services

Wherever you’re based in the UK—London, Birmingham, Edinburgh—we tailor every study to your market context.
All tailored to your unique business context.

  • Customer & Market Understanding

  • Market Sizing and Entry

  • Segmentation and Usage & Attitude Studies

  • Shopper Research and Customer Satisfaction

  • Concept Testing and Proposition Development

  • Product and Pricing Research

  • Brand Equity and Communications Testing

  • Emerging and Hybrid Research Methods

Still guessing when the stakes are highest?

  • Launching without proof of demand

  • Falling behind while others dominate your category

  • Pitching new ideas without evidence to back them

  • Making big bets with partial insight

Let’s change that.

At Kadence, we’ve empowered over 1,000 brands to navigate market uncertainties and achieve sustainable growth by providing tailored market analyses that inform your next strategic move.

  • Real Data, Real Results

    Not another generic market report.
    We deliver custom insights that answer YOUR specific questions about YOUR market.

  • Global Perspective with Local Expertise

    Our teams across Asia, Europe, and the Americas provide context-rich insights, combining global reach with local understanding.

  • Speed When You Need It

    Because opportunities don’t wait. Get comprehensive market analysis in weeks, not months, without sacrificing accuracy.

From Data to Decisions:
Your Path to Market Clarity

Getting the right market insights shouldn’t be complicated.
Our proven process delivers clear, actionable data—so you can
make smarter business moves with confidence. Here’s how we do it:

  1. 🔍 Discovery & Consultation

    We understand your business goals, challenges, and market research needs.

  2. 📊 Custom Research Plan

    We design a tailored approach using primary research, industry reports, and predictive analytics.

  3. 📈 Data Collection & Market Analysis

    We gather and analyse market trends, competitor insights, and demand forecasts.

  4. 📄 Actionable Insights & Reporting

    Get clear, strategic recommendations—delivered in an easy-to-digest format.

  5. 🚀 Implementation & Ongoing Support

    We help integrate insights into your strategy for real business impact.

Your Market Is Moving. Are You?

→ Get Your Market Opportunity Assessment ←

Discover Why Top Brands Trust Kadence.

We’ll provide clear, actionable insights tailored specifically to your business.

That’s our commitment to quality.

Ready to Discover Your Market’s Potential?
Book your free consultation now

AI’s Great Divide: East vs West

Introduction Artificial intelligence is no longer an emerging trend and is already shaping work, commerce, and communication across the globe. In our recent global study conducted across the United States, the United Kingdom, China, Japan, and India, 88 percent of respondents said they already use AI in some form. But high usage does not mean […]

Blog

What Makes Japan’s Social Media Feeds So Quietly Distinct?

In Japan, the loudest thing on social media might be silence. While nearly 80% of the population actively uses social platforms, few are broadcasting their lives. They scroll quietly, post sparingly, and conform to cultural expectations of privacy and restraint. This restraint reflects meiwaku—the deeply rooted cultural norm of not drawing attention or causing discomfort, […]

asias-ev-future-two-wheelers
Blog

Why Scooters, Not Cars, Are Leading Asia’s Electric Future.

While the world watches Tesla, a more profound electric shift is unfolding in Asia. And it’s happening on two wheels. More than 9.6 million electric two-wheelers were sold across Asia in 2023, compared to fewer than 2 million electric cars. In India, electric scooter sales rose by over 36 percent year-on-year, led by local players […]

the-mushroom-revolution
Blog

The Consumer Appetite Fuelling a Mushroom Revolution in Grocery.

In a trade hall packed with natural food startups and plant-based hopefuls, the mushroom drinks were among the first to sell out. Odyssey’s lion’s mane “cold brew” disappeared before lunch. Popadelics’ truffle-dusted shiitake chips were gone by midday. And when the Natural Products Expo West wrapped for the year, trend watchers were left with one […]