Bespoke insights. Global expertise. Unmatched access.
Complex Research Brief? We bring clarity to your market decisions.
When your brief is complex and your audience elusive, Kadence brings clarity. With deep local insight, global reach, and award-winning methods, we turn data into confidence and competitive edge – across the UK.

Brands We Work With







Discover insights that drive action
At Kadence International, we believe that powerful decisions are born from meaningful insight—not just data. That’s why our approach to market research is designed to get under the skin of your audience, ensuring every voice is heard, especially the ones others often miss.
Whether you need to understand your customer better, validate a new proposition, or identify fresh opportunities, we bring a unique blend of traditional rigour and modern research tools to the table. So even when the challenge is complex, you’ll leave with answers that are clear, concise and actionable.

Our Market Research Services
Wherever you’re based in the UK—London, Birmingham, Edinburgh—we tailor every study to your market context.
All tailored to your unique business context.
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Customer & Market Understanding
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Market Sizing and Entry
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Segmentation and Usage & Attitude Studies
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Shopper Research and Customer Satisfaction
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Concept Testing and Proposition Development
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Product and Pricing Research
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Brand Equity and Communications Testing
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Emerging and Hybrid Research Methods
Still guessing when the stakes are highest?

Let’s change that.
At Kadence, we’ve empowered over 1,000 brands to navigate market uncertainties and achieve sustainable growth by providing tailored market analyses that inform your next strategic move.
From Data to Decisions:
Your Path to Market Clarity
Getting the right market insights shouldn’t be complicated.
Our proven process delivers clear, actionable data—so you can
make smarter business moves with confidence. Here’s how we do it:
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🔍 Discovery & Consultation
We understand your business goals, challenges, and market research needs.
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📊 Custom Research Plan
We design a tailored approach using primary research, industry reports, and predictive analytics.
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📈 Data Collection & Market Analysis
We gather and analyse market trends, competitor insights, and demand forecasts.
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📄 Actionable Insights & Reporting
Get clear, strategic recommendations—delivered in an easy-to-digest format.
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🚀 Implementation & Ongoing Support
We help integrate insights into your strategy for real business impact.


Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell
We have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.
Head of Research
Bloomberg
We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
I have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery
We have been working with Kadence for more than 5 years on various strategic global B2C and B2B projects.
They always deliver a high-quality delivery, with insightful and valuable recommendations that helped us better define our brand strategy towards our customers and professional partners.
We have built a strong collaboration over the years with Kadence teams, and they are fully trusted by the whole organization.
Royal Canin Global Brand Strategy & Insights team
Royal Canin
Kadence were an excellent partner on this project; they took time to really understand our business challenges, and developed a research approach that would tackle the exam question from all directions. The impact of the work is still being felt now, several years later.
Customer Intelligence Director
Wall Street Journal
We knew from the start that the inaugural GoBear Financial Health Index was going to need the right research partner to realise our vision. This team needed a curious mind, sharp analysis, as well as the willingness to roll up their sleeves and get hands on with us. Kadence International has proven to be that partner and the study’s success has exceeded my expectations. I am excited to see future iterations of the study with them by our side.
Vice President – Marketing
GoBear
Thanks to the support of Kadence team, we were able to meet all the goals we had set for ourselves with the Consumer Passport Programme, inculcating a culture of customer centricity – as a passionate brand, we believe that the customer comes first; without the customer no business can be successful – and seeing the world through the customer’s point of view to understand the realities of market.
Havells
I have leveraged Kadence’s design and curation services extensively over the last year and continue to be wowed by their speed, agility, and quality of output. The team helped me turn multiple key presentations and infographics last year into WOW content, helping create compelling stories that were memorable and effective. Probably more than anything, I value their partnership and willingness to help, not just “sell” which is rare in today’s world!
Senior Insights Leader
Mars
Kadence helped us not only conduct a thorough and insightful piece of research, its interpretation of the data provided many useful and unexpected good-news stories that we were able to use in our communications and interactions with government bodies.
General Manager PR -Internal Communications & Government Affairs
Mitsubishi
At Panasonic, we’ve always believed in collaborative work. Here, Kadence has been instrumental in helping us understand our status quo, identify the key drivers of NPS and strategic improvement areas across our refrigerator, air conditioners and washing machine categories. Team Panasonic is grateful for the sincere efforts put in, this in turn, will help us serve our consumers better.
Panasonic – India
The team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore
Kadence team is more like a partner to us. We have run a number of projects together and … the pro-activeness, out of the box thinking and delivering in spite of tight deadlines are some of the key reasons we always reach out to them.
Vital Strategies
Your Market Is Moving. Are You?
→ Get Your Market Opportunity Assessment ←Discover Why Top Brands Trust Kadence.
We’ll provide clear, actionable insights tailored specifically to your business.
That’s our commitment to quality.
