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How to conduct online research in Singapore

I’ve been a market researcher for more than 15 years, during which I’ve done countless projects conducted through online and offline methodologies, both in Singapore, and across Asia. It’s a common research cliché to say that ‘one size fits all’ does not apply in Asia, and that the only unifying factor across all Asian markets […]

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How to conduct online research in Indonesia

For tens of years, market research in Indonesia has been conducted face-to-face, using pen and paper. Even up until now, face-to-face interviews are still the dominant methodology used for market research in Indonesia. There are many reasons for this – mainly a historical preference for face-to-face and its value in reaching people across the country, […]

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How to conduct online research in Vietnam

In Vietnam, face-to-face is the dominant form of market research. This is surprising given that almost everyone in Vietnam – from those in their teens to those in their forties – owns a smartphone, and this is the case regardless of where they live. Vietnamese consumers spend hours of their time online – on Facebook, […]

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How to conduct online research in the Philippines

According to Digital 2020, a report produced by We Are Social and Hootsuite, Filipinos spend the most time online and on social media of any country. Despite the Philippines lagging behind in terms of connection speed, Filipinos spend an average of 9 hours and 45 minutes a day on the internet across any device. According […]

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What does the future of work look like as we adapt to a new normal?

This week marks a change in the focus on many news outlets and governments. From protection, to productivity – as leaders grapple with the challenge of getting economies moving again. There is more confidence around some countries approach and communication (New Zealand) than others (UK, US – looking at you!). However, in all situations there […]

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Navigating the New Normal … Now

In times gone by (which, despite feeling like years ago, I only mean the start of 2020!) if you were in the UK, and making small talk, you would reference the weather. In Singapore, you would ask “have you taken breakfast?” But there is now a new form of small talk. At the start of […]

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Communicating effectively from a distance: 5 best practices in socialising insights through your business

Widespread remote working is creating obstacles in multiple forms for today’s teams, from productivity to technology to social connections.  The common thread running through this is maximising online communication. Visual storytelling through video is one of the most effective forms of online communication. Our brain processes information 60,000 faster when it is shared in video […]