Knowledge hub.

Breaking into China relies on nuanced research into a fast-moving, dynamic market. We share our view on developing a successful China market entry strategy.

Our report examines the key behaviours that have become more prevalent during the Covid pandemic to separate the long-term trends from the short-term fads.

Concept testing and test marketing are often confused concepts but they have different functions and achieve different goals. This comparison explains all.

It’s inevitable that we’ll see lasting behavioural change as a result of COVID-19. This report explores which of the behaviours adopted during the pandemic will stick and which will disappear once restrictions come to an end.

There are a host of issues to consider when you’re conducting international market research but getting the language right is perhaps the most obvious hurdle. So how is international market research affected by language differences?

A usage and attitude study (U&A) is a brilliant way to understand the market for a given product, brand or category. In this guide, we explain everything you need to know.

Concept testing is vital in new product development. This article explores why it is so important and the ways in which it can be used for maximum effect.

Catch up with the findings of Kadence's latest study by watching the webinar recordings of our APAC, UK and US sessions.

International marketing research can be challenging to carry out but it can lead to significant returns for your business. We share our top tips.

In this article, we share our tips for using market research effectively at every stage of the innovation funnel.