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The impact of Covid-19 on consumption in Thailand

Covid-19 has transformed consumer behaviour. But what impact has it had on consumers in Thailand and their spending patterns? We spoke to 4,000 consumers in Thailand to find out. Download the report to understand the impact on categories including food and beverage, electronics and cosmetics.

Person taking part in online market research

Online market research: a comprehensive guide

As internet penetration has increased across the world, online market research has seen rapid growth. The COVID-19 pandemic acted as a catalyst for further adoption as restrictions on face-to-face contact meant that businesses had to embrace new research approaches. The result? Many companies experiencing the advantages of online research for the first time. What’s more, […]

Blog

What is market entry strategy?

A market entry strategy is a way of maximizing your chances of success when moving into a new market. This article looks at some of the reasons to consider moving to a new market, the differences between domestic and international markets, and some of the strategies you can use.

Glossary

What is quantitative research?

Quantitative research is a crucial part of market research that relies on numerical data. This article explores quantitative research, why it’s important, and how to use it effectively.