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Concept testing is vital in new product development. This article explores why it is so important and the ways in which it can be used for maximum effect.

Catch up with the findings of Kadence's latest study by watching the webinar recordings of our APAC, UK and US sessions.

International marketing research can be challenging to carry out but it can lead to significant returns for your business. We share our top tips.

In this article, we share our tips for using market research effectively at every stage of the innovation funnel.

Covid-19 has transformed consumer behaviour. But what impact has it had on consumers in Thailand and their spending patterns? We spoke to 4,000 consumers in Thailand to find out. Download the report to understand the impact on categories including food and beverage, electronics and cosmetics.

Failure to properly account for market entry barriers and risks could spell disaster for your business. This article covers all of the most important factors.

As internet penetration has increased across the world, online market research has seen rapid growth. The COVID-19 pandemic acted as a catalyst for further adoption as restrictions on face-to-face contact meant that businesses had to embrace new research approaches. The result? Many companies experiencing the advantages of online research for the first time. What’s more, […]

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A market entry strategy is a way of maximizing your chances of success when moving into a new market. This article looks at some of the reasons to consider moving to a new market, the differences between domestic and international markets, and some of the strategies you can use.

Quantitative research is a crucial part of market research that relies on numerical data. This article explores quantitative research, why it’s important, and how to use it effectively.