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Blog

Serving Sustainability: How Quick Serve Restaurants are Redefining Their Environmental Impact. 

Environmental sustainability has emerged as a cornerstone of brand integrity, corporate responsibility, and a growing determinant of bottom-line success. As public consciousness veers emphatically towards sustainability, the pressure is mounting for brands to respond.  With environmental awareness at its pinnacle, prominent Quick Serve Restaurants or QSRs are unveiling ambitious sustainability goals. For instance, Burger King […]

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Debunking 12 Common Misconceptions about Data Science in Market Research.

According to Statistica, by 2025, the global big data analytics market’s annual revenue will likely grow to $68.09 billion. Data science is a beacon that guides corporations and individuals. It has revolutionised industries, from healthcare, where predictive algorithms can forecast outbreaks and patient needs, to finance, where it’s used to detect fraudulent transactions in real-time. […]

Video

The Culture Market-Paradox: Understanding and Serving Singapore’s Diverse Consumer Base.

In this insightful video, our Country Manager for Singapore, Derek Goh, sheds light on the often overlooked cultural nuances that significantly influence consumer behaviours in Singapore despite its modern facade. Drawing from examples like the Hungry Ghost Festival and Chinese New Year and highlighting the tangible impact of traditional beliefs on purchase patterns during these […]

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Blog

10 Telltale Signs Your Brand Needs Market Research.

Every brand is akin to a ship navigating the ever-changing waves of the market. The captain of this ship, the brand leader, needs a reliable compass to ensure the journey is smooth and successful. This compass? Market research.  Now, you might argue that your intuition or experience is enough, and sometimes, it might be. But […]

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Decoding Customer Minds: The Power of Attitudinal vs. Behavioral Research.

The adage “the customer is king” isn’t just a phrase—it’s an operational blueprint. Brands that succeed are often those that truly understand their customers. They not only know what their customers are doing, but crucially, they understand why. Delving into the psyche of your clientele isn’t a mere academic endeavour; it’s a strategic necessity. It’s […]

Mumbai-Dabbawallas-and-Market-research
Blog

The Genius of Mumbai’s Dabbawalas: A Model of Six Sigma Excellence.

In the bustling heart of Mumbai, a revolutionary, old-world system thrives, mirroring the precision of today’s top technological giants like Uber. Yet, it operates without an ounce of digital intervention. This marvel is the Mumbai Dabbawalas, an intricate network of lunchbox delivery men. For over 125 years, these dabbawalas have flawlessly delivered home-cooked meals to […]

focus-groups-in-healthcare
Blog

The Integral Role of Focus Groups in Modern Healthcare.

Healthcare, at its core, revolves around people. From intricate surgeries to innovative health tech, the ultimate goal remains constant: improving patient outcomes. Understanding the myriad perspectives of patients and providers is central to achieving this.  Enter focus groups. More than mere conversation circles, focus groups in healthcare have become essential feedback tools that drive change. […]

snowball sampling
Blog

Snowball Sampling: Does the Network-Based Sampling Approach Work?

With many research methodologies available, a particular technique is as intriguing as its name suggests: snowball sampling. This method holds serious clout when navigating specific research situations.  But what is snowball sampling, and when is it the best choice for researchers? Understanding Snowball Sampling Snowball sampling, sometimes called chain referral sampling, is a non-probability sampling […]