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experience-economy
Blog

The experience edge: how brand experience propels growth.

We live in the experience economy, meaning brands no longer only compete on the quality of their products but also their impact on consumers. In the experience economy, experiences are first, products and services second. First coined by economists B. Joseph Pine II and James H. Gilmore in 1998, the experience economy describes an economy […]

biometrics in market research
Blog

Biometrics in market research.

Biometrics refers to identifying individuals based on their unique physical or behavioural characteristics, such as fingerprints, facial recognition, voice recognition, and iris recognition. By utilizing biometrics, companies can gain valuable insights into consumer behaviour, leading to more informed marketing decisions and improved strategic outcomes. The market size of the biometrics industry is growing rapidly, with […]

Blog

A Summary of our latest report — Emerging Trends in the Global Beverage Industry.

Emerging Trends in the Global Beverage Industry is an in-depth guide providing insights into key trends shaping the alcoholic beverage category in the U.S., U.K., Singapore, Japan, Indonesia, China, Thailand, Vietnam, and the Philippines, with examples and case studies from leading global brands.  This report is for beverage brands, retailers, distributors, investors, bars, restaurants, and […]

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creating-marketing-personas
Blog

Everything you need to know about creating marketing personas.

Personas in marketing are fictional characters that represent a brand’s target customer. They are created based on market research and data and help a brand better understand its target audience to create more effective marketing strategies.  The concept of marketing personas has its roots in the field of market research, dating back to the early […]

focus-groups-in-market-research
Blog

Everything you need to know about focus groups.

Focus groups are a market research method where a small, diverse group of participants are brought together to discuss a specific topic or product. Focus groups gather qualitative data and gain insights into consumer attitudes, opinions, and behaviours. Focus groups are also known by other terms such as “group interview” or “group discussion,” and they […]

social-media-for-brands
Blog

Listen Up: The benefits of social listening for brands.

Social listening in market research refers to the process of monitoring and analyzing conversations and mentions of a brand or product on social media platforms. It allows companies to understand consumer sentiment, identify trends and opportunities, and track the performance of their marketing campaigns.  Social listening is also known as social media monitoring or online […]

usage and attitude studies
Blog

A complete understanding of Usage and Attitude Research Studies.

Usage and attitudes studies are a type of market research focusing on understanding how consumers use a product or service and their attitudes and perceptions towards it. Usage and attitudes studies are commonly known by the acronym U&A and are sometimes called “usage and satisfaction studies” and “usage and performance studies.”  Typically, teams within a […]

brand-awareness-market-research
Blog

The essential guide to brand awareness research.

Brand awareness is the level of familiarity and recognition a consumer has with a particular brand or product. It is typically measured by asking consumers if they are familiar with a brand and if they can recognise it when presented with it. Brand awareness is also known as brand recognition or brand recall. The responsibility […]