Knowledge hub.

In today’s ever-evolving marketplace, building strong and lasting connections with customers is paramount to the success of any company. Marketing leaders must understand their customers at a deeper level.  One tool that can help achieve this is data. Data-driven insights provide invaluable opportunities to enhance customer experiences, drive engagement, and foster stronger connections. In this […]

With tightening financial belts across organisations, understanding how to maximise your research budget while maintaining quality insights and implementing meaningful changes is vital. By adopting strategic approaches and employing effective techniques, you can optimise your research budget to yield the highest return on investment. This blog will explore key strategies to help you get the […]

According to a neurology study conducted by MIT, the human brain can process a visual image in a mere 13 milliseconds, far faster than it can process text. This rapid processing capability stems from visual memories encoded in the medial temporal lobe, where emotions are processed. As a result, visuals can evoke stronger reactions than […]

In the constantly evolving marketing world, one aspect remains a consistent cornerstone of a brand’s success: imagery. With the rise of digital media and a culture increasingly driven by visual content, the images a brand chooses to represent itself can significantly influence the perception and engagement of its audience. This blog post explores the concept […]

Globalisation has profoundly transformed the business landscape, bringing unprecedented opportunities and challenges for brands. As markets become increasingly interconnected, brand identity has emerged as a critical factor in establishing and maintaining a competitive edge. Brands must navigate the delicate balance between maintaining their core identity and adapting to diverse cultural contexts to resonate with local […]

In the fast-paced business world, marketing leaders in large organisations face unprecedented challenges. We live in an information-saturated world, with abundant information on techniques, facts, and figures to assist decision-making. However, without a proper way to harness and analyse this vast amount of information, marketers can quickly become overwhelmed by the constant influx of reports […]

Establishing a strong brand presence is paramount for success. However, simply creating a brand is not enough. To ensure its longevity and effectiveness, constant monitoring and evaluation are essential. This is where brand tracking comes into play.  Brand tracking is the systematic process of measuring and analysing a brand’s performance, perception, and impact in the […]

Desk research is a hugely valuable tool in any researcher’s toolbox. It can provide invaluable context to support primary research by giving nuance and, often, new directions that hadn’t been initially considered. However, when poorly conducted, desk research can give unwieldy and unstructured insight that overwhelms clients with irrelevant information. As a separate discipline to […]

The world of commerce is constantly evolving, and as technology advances at breakneck speed, so too does the purchasing journey. From awareness to consideration to purchase, what was once a linear process has now become a complex web of interconnected touchpoints and channels. In fact, according to a study by Google, the average shopper interacts […]

We had the opportunity to chat with Sachit Gupta, Vice President of Kadence International’s India office, as part of our ‘People in Research’ series. Sachit has a wealth of experience in the industry and an impressive grasp of the Indian market, which made him the ideal person to ask about the most recent market research […]