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Who is perceived to be the world’s most luxurious brand? What drives perceptions of luxury? How luxury is different around the world? We answer these questions as part of our Luxury Index.

The birthplace of the hamburger, the cheeseburger and, of course, southern fried chicken, the USA is the home of fast food. It’s a hard ask to find someone who isn’t aware of a few American fast food chains, and because brands such as McDonalds, Burger King, KFC, Dominos and Five Guys can be found in […]

We recently had an internal brainstorm around the topic of luxury. One of my colleagues mentioned that they thought that Calvin Klein as a fashion brand was no longer considered luxury but was at the height of luxury in the 90s. Alongside this, if you search for luxury brands in Google you get a list […]

There’s a great book by Columbia Business School associate professor, William Duggan, called Strategic Intuition. The book posits that intuition is ‘the selective recombination of previous elements into a new whole.’ One of Duggan’s examples of intuitive thinkers is one of Napoleon’s early campaigns. When ordered to re-take the port of Toulon from the British invaders […]

Nowadays people have very hectic and busy lifestyles – trying to balance work, home and a social life is increasingly challenging. However, companies are becoming more attuned to this and starting to adapt their products to suit. Lack of time is typically the main reason for lack of participation in sport or gym attendance. However, […]

What do you think of when I say the word ‘chair’? Chances are that you think of the basic construct of a chair – legs, a seated platform, and a back. But beyond that what you imagine and what I imagine could be completely different. You may be thinking of a padded chair, more like […]

Amy Lo explores her personal experiences growing up across two vastly different continents and how these have shaped her insight career.  When I was 12 my Dad announced I was to leave my home in Taiwan to attend boarding school in England. The resulting 10 years were to shape me in a way neither he, […]

Chocolate is a multi-billion dollar industry – a fact that comes as no surprise. Everyone loves chocolate; but does everyone like the same kind of chocolate? With hundreds of chocolate brands competing for market share in the world, Kadence conducted some research to understand how our taste for chocolate changes around the region. Kadence asked […]

A few years ago, Ralph Keyes coined the term ‘post-truth era’, suggesting that we have reached a stage when the weight and impact of facts and the truth are losing ground. Instead an emotional appeal, personal beliefs and opinions can have more gravitas and impact. It is true that social media, alternative media and satirical […]

It seems, at times, that the research industry is tripping over itself to clarify what it should be called and what is within the realms of research and what isn’t. As every new methodology or capability is introduced it causes the research industry to take another look at itself and try and decide exactly what […]