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Communities deliver on consumer craving for connection

Kadence Boston, in partnership with 2020 Research, has been running an online community to understand the impact COVID-19 is having on US consumers. Before we launched this community one month ago, we thought long and hard about whether this was the right thing to do. We didn’t want this research to be perceived as taking advantage […]

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Navigating The Pandemic – 10 Tips For Brands From A US Community

In the recent weeks we’ve been inundated with announcements by what seems like every company in America, large and small, announcing their approach to the COVID-19 pandemic. With much of the country at home, following the news, shopping online, viewing content and using social media more than before, American consumers are paying close attention to […]

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From the Ethnographer’s Desk: Unprecedented Uncertainty

In this unprecedented time of COVID-19, the world around us is changing daily, hourly, even by the minute, as news is near-instantly disseminated online and circulated via social media. In America, as in many other countries, the coronavirus has upended our economy, healthcare systems, jobs, and our daily lives. Our behaviors, feelings, needs, perceptions, attitudes, […]

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Chinese New Year: What does the festive season mean for brands?

At Kadence, our global footprint and cultural diversity mean we often celebrate significant cultural festivities. This year, we celebrated Chinese New Year by sharing our New Year’s resolutions with one another – celebrating everyone’s positivity for the year ahead.   Chinese New Year is the equivalent of Christmas in the West, the 15 day long […]

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Our most-read LinkedIn posts of 2019

In 2020, we’ll share more reports and short reads to help you get ahead of the latest market research and consumer trends. But, before we do, we’re looking back at our most-read LinkedIn posts of the past year to point you in the direction of our top reports and blog posts from 2019 – covering […]

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The Best Market Research Agency in the World (probably)!

Kadence is the best Market Research agency in the world (probably). Admittedly word ‘probably’ in the headline is ‘doing a lot’ – but it does in fact play a lovely dual role. Firstly, to hark back to the glory days of Carlsberg’s branding, a series of fantastic ads that ran for many years, in many […]