Knowledge hub.

This week marks a change in the focus for many news outlets and governments. From protection to productivity – as leaders grapple with the challenge of getting economies moving again. There is more confidence in some countries’ approach and communication (New Zealand) than in others (UK, US – looking at you!). However, in all situations, […]

According the Bellwether report, market research has taken the biggest hit of all marketing disciplines, as companies look to cut budgets in the face of COVID-19. But arguably market research is precisely the area in which companies need to be investing right now, as they grapple with a radically different business landscape and changing consumer […]

A few weeks ago, something extraordinary happened. We ran out of eggs. There were, quite literally, no eggs to be found anywhere in our little corner of South West London. I was devastated. It wasn’t until I couldn’t get my hands on any that I really appreciated how fundamental eggs were to my daily diet. […]

In times gone by (which, despite feeling like years ago, I only mean the start of 2020!) if you were in the UK, and making small talk, you would reference the weather. In Singapore, you would ask “have you taken breakfast?” But there is now a new form of small talk. At the start of […]

Widespread remote working is creating obstacles in multiple forms for today’s teams, from productivity to technology to social connections.  The common thread running through this is maximising online communication. Visual storytelling through video is one of the most effective forms of online communication. Our brain processes information 60,000 faster when it is shared in video […]

As opportunities for face-to-face research become more limited in the current climate, online research is coming to the fore. To help our clients navigate this shift, we ran an Ask Us Anything session to give clients a chance to ask their questions on getting the most out of online research. Almost 200 of you joined […]

Kadence Boston, in partnership with 2020 Research, has been running an online community to understand the impact COVID-19 is having on US consumers. Before we launched this community one month ago, we thought long and hard about whether this was the right thing to do. We didn’t want this research to be perceived as taking advantage […]

In the recent weeks we’ve been inundated with announcements by what seems like every company in America, large and small, announcing their approach to the COVID-19 pandemic. With much of the country at home, following the news, shopping online, viewing content and using social media more than before, American consumers are paying close attention to […]

In this unprecedented time of COVID-19, the world around us is changing daily, hourly, even by the minute, as news is near-instantly disseminated online and circulated via social media. In America, as in many other countries, the coronavirus has upended our economy, healthcare systems, jobs, and our daily lives. Our behaviors, feelings, needs, perceptions, attitudes, […]

As the COVID-19 crisis continues to spread across the world, it can be a little hard to be optimistic at times; doctors and specialists still do not completely understand the virus itself, containment efforts have not been 100% effective, and the negative economic fall-out in many markets is massive. It is not the first time […]