Knowledge hub.

Vietnam is capturing the attention of investors. This dynamic country boasts rapid economic advancement and offers a gateway to an expansive regional market, making it an enticing option for brands looking to expand their global footprint.  The critical role of detailed market research cannot be overstated in successfully navigating the complexities of market entry into […]

Have you ever noticed how quickly food trends come and go? One moment, everyone’s into overnight oats, and then suddenly, coronation chicken and orzo become the popular choices. The food and beverage industry must understand its customers’ preferences to keep up with the pace. The insights into what consumers desire, why they make the choices […]

The initial moments of a focus group are crucial in setting the tone for the rest of the discussion. The primary objective at this market research stage is to create a safe and inviting environment that encourages participants to share their opinions and insights comfortably.  To accomplish this, a skilled moderator must welcome participants, provide […]

Imagine you’re on the brink of launching an app that promises to revolutionise how people manage their daily tasks. The team has poured months into development, coding, and design, pushing toward a product they believe will stand out in a crowded market. Your beta test plan is ready to roll out, aiming to capture a […]

The fintech industry is a leader in innovation, focused on meeting changing consumer needs. This sector is being shaped by consumer preferences, which guide how financial services are developed, provided, and consumed. Our latest trend report, “Money Matters: 6 Fintech Trends Redefining Finance,” delves into six pivotal trends highlighting this transformative journey.  Here’s a brief […]

Market research is crucial for companies of all sizes when introducing new campaigns, products, or service lines. While some companies may consider market research too expensive, cumbersome, or unnecessary, particularly in uncertain times, it is important to understand that market research is the foundation of any successful marketing initiative. Market research lowers risk during times […]

Indonesia is a vibrant archipelago representing Southeast Asia’s cultural diversity and economic prowess. With its unique blend of people, traditions, and geography, it’s no wonder global brands are flocking to this intriguing market. It’s the fourth most populous nation in the world, with over 270 million inhabitants, and home to a dynamic economy buoyed by […]

Imagine a market research team conducting a nationwide survey to determine consumer preferences for a new line of smart home devices. The survey is conducted over the phone using Computer-Assisted Telephone Interviewing (CATI). The system guides interviewers through a structured questionnaire that adapts to respondent answers, allowing for rich data collection. Project manager Alex monitors […]

Advertising isn’t what it used to be. Gone are the days when a simple billboard on the side of the road was enough to get people talking about your brand. Today, we’re dealing with a whole different beast: location-based advertising. It’s smart and strategic, and if done right, it sticks with your audience long after […]

The world is changing rapidly, and India is no exception. With its diverse consumer base, booming economy, and increasing digital penetration, the Indian market presents unique challenges and opportunities for market research. The traditional methods of gathering and analysing data are not enough anymore, especially with the massive amount of online information. This is where […]