Kadence International is an agency with a lot of talent from all around the world. In this series, we honor some of our female colleagues leading up to International Women’s Day, asking them about their experience working within the market research industry and what the future holds for the industry.
Name: Pragya Parmita Singh
Position: Senior Executive – Quantitative Research
Kadence Office: India
When did you join Kadence International?
I joined the Kadence India team in September 2021.
What are your role responsibilities?
I am responsible for Quantitative and social research.
What was the first job you had (during school, college or university)?
After college, I worked in the Market Research industry got I3 Research Consultants in India. I have also worked in the healthcare sector.
What is it about market research that excites you the most?
Market research helps in understanding consumers’ needs and preferences. It exposes market trends and allows companies to target their consumers more effectively.
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What is it about Kadence’s company culture that you like the most?
I like the teamwork, and how senior management engages with projects.
When you were a child, what did you want to be when you grew up?
I wanted to be a doctor.
What qualities do you feel are “a must” for anyone exploring a career in market research?
Being a quick learner, having good knowledge of MS office, having good interpersonal and communication skills.
How have you seen the field of market research change since you started your market research career?
Pen and Paper Interviews (PAPI) are now predominately Computer Aided Personal Interviews (CAPI) or Computer Assisted Telephone Interviewing (CATI). Technology is causing drastic changes in the industry.
Who is your favorite hero, or what is your movie of all time and why?
Bajirao Mastani (it was the first movie watched with my spouse).
What is your favorite quote, motto, or favorite phrase?
“Do good and good will come to you”
If you could time travel into the future 10 years, how will market research evolve?
Technology will continue to be spur change in market research.
What do you like to do in your free time when you are not working?
Spending time with family, traveling.
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