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The American Marketing Association’s Future of Marketing Report.

New research from the American Marketing Association and Kadence International

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We’re proud to have partnered with the American Marketing Association (AMA), together with Greenbook, YouGov and Charney Research on AMA’s Future of Marketing report.

This is a unique study that explores not just the consumer trends, but the perspectives of leading marketers based on interviews with 500 marketing professionals, 500 consumers and thought leaders across the world’s two biggest economies: China and the US.

You’ll learn
  • What the next decade holds for marketing in the US and China
  • The key priorities of marketers in both markets
  • Consumer views of new marketing innovations

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